Advertisers are happy when they can their desired reach audiences at the right time with the right messages. For their agencies, finding out about these audiences and how to reach them in a concentrated way like the Digital Content NewFronts makes it easier to compare value propositions. “It’s really a way for all of these content producers and publishers to get [...]

Giving more power to audiences has helped to build the female-focused Refinery29 while building a trust that benefits brands. But some marketers need to adapt their messaging in order to leverage that trust. “They’re the boss of me,” Chief Content Officer Amy Emmerich says of the company’s audience, which Refinery29 says represents a global footprint of over 500 million across all [...]

When Time Inc. was strictly a magazine publisher, it wasn’t exactly Dunkin Donuts’ cup of tea from an advertising standpoint. But when the quick-serve coffee and baked goods giant wanted to promote its drinks to a younger, more female demographic in the most integrated way possible, Time Inc.’s digital offerings were a great match. Time Inc., Dunkin Donuts and its media [...]

LAS VEGAS -- Online TV and video tech company Ooyala already boasts clients like Sky, Star India and Media Prime. But, as the demands of delivering TV-like experiences at scale grow, now it is also tapping Adobe technology to go large. Before NAB Show, the company announced a deal with Adobe to integrate its own platform with the larger company's technology. At the event, Adobe business development [...]

Not many companies these days compare themselves to the cable television network pioneers of the 70’s and 80’s. Awesomeness is one of them. Using digital pipes instead of coaxial wiring, Awesomeness picked up early funding and set out to capture Gen Z—youths 12 to 24. Just as cable TV networks “erupted out of the new operators that created cable systems, digital [...]

If you’re between the ages of 13 and 34 and love sports but have a short attention span, Whistle Sports was created with you in mind. The global sports media company doesn’t do live sports per se but “everything else,” says Founder and CEO John West. “We provide content that we think is really authentic. Behind the scenes, how-to, funny, trick [...]

The digital advertising world is striving to get over the recent realisation that a large percentage of purchased inventory may never actually be in-view to real human consumers. But, whilst so-called "viewability" is a rating that has reared its head in digital channels, the idea that other media boasted totally viewable ads is a fallacy. That's according to one leading media and [...]

LAS VEGAS -- Remember your old 56Kbps modem, screeching along and laboring to buffer a video clip, in the early days of internet media? Well, those days are gone. Now, television networks want to deliver round-the-clock TV channels over the internet - and the quality can be even better than cable TV, according to one technology exec. "The internet was never built with the [...]

LAS VEGAS -- It is now gaining traction in the professional edit suites of Hollywood movie producers - but that doesn't mean Adobe is overlooking amateur video makers, as it evolves its Premiere product line-up. In this video interview with Beet.TV, Adobe professional video editing senior product manager Al Mooney explains he wants to offer something to please both the high end and [...]

LAS VEGAS -- Some sections of the industry may associate Nielsen with a historic and ageing panel-based method of measuring TV audience. Others may observe how TV networks themselves are now launching head-long in to offering audience-based ad-buying solutions. But Nielsen says it has been doing that for years. "We’re very supportive of OpenAP and all these initiatives that are rolling across the networks," says Nielsen Media [...]

LAS VEGAS -- It is the smaller part of the otherwise-massive US TV advertising business - but local TV operators should ready themselves to gobble up spending from their national peers, if comScore's Steve Walsh has his way. The media measurement firm's local TV EVP says local TV has suffered from absent and spotty data that would show increasing overall consumption across devices. Now he [...]

The media business continues going through a tumultuous period of creative destruction - but, in the throes of risk, there is also an opportunity for creation and renewal. That is the view of Bloomberg Media's digital head, as he sets about rebooting TV news through an upcoming partnership with Twitter. "We’re in a tough time," Scott Havens tells Beet.TV in this video interview. "David [...]

LAS VEGAS -- The idea of using advanced data to target TV ads environments is still new and requires education. That's the view of one ad-tech vendor exec whose company is currently considering which data sets to opt for. Asked to snapshot the current lay of the land in targeting ads for connected TV boxes, Neustar TV and video partnerships head Anthony Slyter tells [...]

Condé Nast has decided that while text and images will remain at its roots, video storytelling is the publisher’s path to the future. “Video has to be the core medium by which we tell our stories,” says Jim Norton, Chief Business Officer and President of Revenue. Given its significant investments in premium video to date and its plans going forward, Condé [...]

One big takeaway from the 2017 Digital Content NewFronts on which both buyers and sellers can agree is that “What we’ve been calling digital video has now become a completely mainstream consumer medium,” notes Randy Rothenberg. “The industry is at a complete inflection point. We know that this is big not in the future but right now.” The President and CEO [...]

Months in the making, Hulu chose the Digital Content NewFronts - a showcase for online publishers to tout their wares to advertisers - to unveil its new live TV service, promising consumers a way to cut their cable cord whist continuing to receive premium TV channels. The company launched the new service in beta on a number of digital devices, with more to follow, [...]

LAS VEGAS -- This year, several of the big US TV networks have declared they will make moves to let advertising buyers use granular and first-party viewer data, over and above traditional Nielsen data, to target ads on linear TV. Fox, Viacom and Turner teamed to form OpenAP, a system in which they will allow ad buyers to define audience segments [...]

LAS VEGAS -- Two of the advertising execs who set up and led GroupM's advanced TV advertising division have moved on to run their own, independent company in the Cross MediaWorks portfolio. Mike Bologna and Jamie Power - who were CEO and managing partner, respectively, of Modi Media - now become president and COO of one2one Media, a company helping agencies to [...]

LAS VEGAS -- Could machine learning technology help advertisers control whether or not to buy an ad on controversial videos? Software advances suggest that may happen soon. So far, video has remained a black box - what little data there is about its content and context tends to be added manually and is partial. But now the machine learning titans have brought their cloud software to pitch to [...]

LAS VEGAS -- We all know connected and over-the-top TV devices promise to revolutionize TV advertising, bringing targeted and personalized commercials to linear television delivered over the internet. But how are marketers really looking at the opportunity? Ad-tech firm Videology commissioned a survey from Advertiser Perceptions to find out. The result gives an indication in to advertisers' concerns, priorities and viewpoints. In this video interview with [...]