As AVOD connected TV services line up behind SVODs to take their share of eyeballs and ad spend, it seems they are having to roll up their sleeves and get manual. In this video interview with Beet.TV, Tyler Fitch, VP, Advertising Partnerships at Tubi, says that Tubi is building on its heritage in automated TV ad sales. Rather, now that it is [...]

The addition of TV networks from two more broadcast companies means Xandr's Invest TV users can now place data-driven linear TV buyers across 52 US TV networks. Invest TV employs a user interface to enable automated buying and unified reach. Earlier this year, AMC Networks, Disney and WarnerMedia became the first programmers offering national linear inventory through the platform. And now A+Networks and [...]

The growing number of video channels is challenging advertisers to develop strategies to reach unduplicated audiences both at the national and local level. To stand out amid the clutter, those marketers also want a way to integrate their messaging with content that keeps viewers engaged. Advertisers "want a package that includes branded content, content creation and sponsorship integration," Jon Steinberg, president [...]

The growing audience for connected TV services gives advertisers in the healthcare and drug industries more ways to reach medical professionals and their patients. Those advertisers also can improve their audience targeting with health information about consumers whose sensitive medical data are closely guarded with strict rules against unauthorized sharing. The good news for healthcare marketers is that the data are [...]

Bringing the community together to exchange ideas, build relationships and make compelling videos has been the mission of Beet.TV since its start in 2006.  It is exemplified in our 100-person executive retreats which we call the Beet Retreat. Two years ago this month in San Juan, we had an incredibly accomplished group for a three days retreat. This video was produced [...]

As traditional ad tracking mechanisms like cookies diminish, the industry is scrambling to reinstate a viable method of identifying audiences. Amongst the leading contenders are "identity graphs", software-driven collections of data that aggregate a number of signals about users into an inferred profile. In this video interview with Beet.TV, Kemal Bokhari, General Manager, Data and Analytics, DISH Media Sales, says they will [...]

Connected TV is growing fast, presenting advertisers with an opportunity to target viewers, control frequency and measure outcomes. But, despite the digital-style tactics, many in the industry are craving TV-style familiarity. In this video interview with Beet.TV, Jessica Brown GroupM, Director, Digital Investment, GroupM, says she wants consistent data about her ad buys. TV parity "We need the same thing that we get in TV [...]

In an era of on-demand consumption, many amateur soothsayers would have you believe that "live TV is dead". Try telling that to the millions who tune in to live televised sport every week. Live linear still commands and audience and, so, broadcasters still think they can command advertisers. In this video interview with Beet.TV, Dan Donnelly, SVP, Ad Sales Strategy & Sports Brand [...]

LONDON  - Two years after Comcast acquired European satellite powerhouse Sky to sit alongside NBCUniversal in the US, the pair's knowledge exchange on TV ad targeting is bedding in, leaving them pushing even farther ahead in tandem on a global odyssey. Sky was the incumbent satellite provider in the UK, Germany, Italy and Ireland when it was acquired in 2018, in [...]

In a new data-led marketing world, driven by technology, marketers are being left behind.  The obsolescence of marketing has begun, declares Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard, in this excerpt from an upcoming podcast on Beet.TV It is imperative that marketers understand AI, Augmented Reality and other emerging technologies to remain relevant.  Already the role [...]

CHICAGO - The growth in over-the-top (OTT) video services has given advertisers another way to reach households that either canceled cable and satellite services of never signed up for them. Marketers and their media agencies also can get quick access to viewership data, helping them to make adjustments to their campaigns and complement their linear TV buys to reach target [...]

TEL AVIV - How do you continue seeing your users when your eyes have been taken away? That is the challenge facing many publishers and advertisers, as Google's 2022 deprecation of third-party tracking cookies looms. Safari and Firefox have already blocked the practice, which enables cross-domain tracking, whilst Apple has also rolled out a slew of other changes to restrict ad-tracking. In this [...]

The new balancing act in digital media? Successfully gaining identity signals on audiences in an era of identifier deprecation, whilst staying on the right side of privacy imperatives. That is how Samantha Jacobson, Vice President of Strategy and Business Development at Oracle, sees the twin compulsion in ad targeting. In this video interview with Beet.TV, Jacobson describes how Oracle, whose Oracle Cloud [...]

FORT WORTH - With third-party cookies on their way out and the window closing on mobile identifiers, how is an advertiser supposed to target its audience anymore? At home, according to Simpli.fi co-founder Paul Harrison. The deprecation of those cookies plus new use privacy controls introduced to iOS are making targetability more difficult. But, in this video interview with Beet.TV, Harrison surveys the [...]

Despite years of focus on national media buys, there is a renewed marketer emphasis on local TV. That is partly because of a new recognition that different media markets have different qualities and consumers, and partly because people are realizing over-the-top TV (OTT) services have the ability to target at local level - like cable before them, perhaps even better. In this [...]

Nielsen expect its latest move in addressable TV will represent "the biggest change to measurement and to the TV currency in at least the last decade". The company just announced it will add measurement of 55 million addressable devices, including smart TV and set-top box return-path data, into its national TV currency ratings. Specifically, Nielsen will add DirecTV (Xandr), DISH, Nielsen Advanced [...]

Healthcare advertising has tended to be conservative, especially for products like pharmaceuticals that are heavily regulated and are required provide extensive disclosures. However, those marketers are starting to embrace advertising technology to reach healthcare providers as the coronavirus pandemic drives demand for the latest product information. For Haymarket Media, which publishes dozens of titles for medical professionals, the shift to programmatic [...]

INDIANAPOLIS -  Connected TV advertising promises super targeting, frequency capping and attributing outcomes back to view exposures. But, lately, that sales pitch has been searching for a buyer. In this video interview with Beet.TV, Ira Maher, VP, Media Insights & Technology at The Basement, an advertising agency, says buyers have struggled to find quality inventory, especially in a political cycle. Election effect "It's been [...]

LAFAYETTE, CA -- While advertisers are bracing for the end of third-party cookies and mobile device identifiers to track online audiences, providers of over-the-top video services have functioned in a cookieless environment for years. Instead, they have developed first-party data about viewers, and enriched the information with third-party sources. "As an OTT company, we have been working to solve the unique [...]

LONDON - He wasn't happy with the circumstances of his departure from WPP in 2018, the giant advertising holding company he founded. With S4 Capital, he is proving a point: he can create an agile, digital-only marketing enterprise, says Sir Martin Sorrell in this interview with me for our new podcast called the BeetCast. Today, S4 Capital announced strong growth and profits [...]