SAN JUAN, PR  - Companies should go beyond their established corporate responsibility programs to become partners in transformation. There is an opportunity to become deep and longterm partners and to bring systematic change, urges Olga Ramos, President of the Boys & Girls Clubs of Puerto Rico in this video session with Rita Ferro, President of Advertising Sales at Disney. In this session, [...]

Accounting may not sound like the sexiest part of the media industry - but it is certainly one of the most important, and one which frustrates many media providers and buyers alike. That is why Hudson MX this week unveiled a new platform, FinanceAssist, designed to reinvent media accounting for the modern era. In this video interview with Beet.TV, the company's co-founder [...]

The upfronts are no longer just the season of the year when TV and ad execs get together to lock in a bundle of ad-spending commitments for the year ahead. Thanks to new connected TV consumption and new ad selling techniques, things are becoming more flexible than that. In this video interview with Beet.TV, Neil Vendetti, president of US investment at Publicis [...]

LOS ANGELES - Samsung has quietly engineered itself a position as the number-two ad-supported connected TV service on its own TV sets - by mixing a sprinkle of traditional TV norms with a fresh digital approach. Samsung TV Plus, a free streaming TV service, launched in 2018 and now numbers 160+ channels in the US. In this video interview with Beet.TV, Michael [...]

Diversity and inclusion among the ranks is essential, but it's the impact of a diverse workforce on the work that that serves client needs and drives incremental business, says Justin Thomas-Copeland, CEO of DDB North America, in this fireside conversation with Rita Ferro, President of Disney Advertising Sales. Thomas-Copeland, the first Black CEO of the venerable Madison Avenue institution, formerly known [...]

Marketers are harnessing consumer data more than ever to help with their audience targeting, but they also face significant uncertainties as privacy becomes a bigger issue. That challenge becomes greater as advertisers look for ways to hone their targeting in a more fragmented media environment that includes a growing number of streaming video services. Ben Jankowski, senior vice president of global [...]

FFayetteville, ARK - Retailers now have a big new opportunity – to become advertising platforms that can help brands reach the right consumers, and track ads' efficiency. Walmart is now helping its brand product providers do just that, using attribution technology to connect consumer purchase outcomes back to ad exposure. But, in this video interview with Beet.TV, Aaron Bernstein, senior director of [...]

According to the accepted depiction of the marketing “funnel”, television is a medium marketers best use to drive initial brand awareness. But that is only because, without access to return-path data, TV has never been able to boast the kinds of user attribution that new digital media do. Now that TVs have got connected, however, all that is changing – and a [...]

DENVER - As television advertising becomes more addressable and its creative becomes more personalized for households, the volume of commercials is expected to grow dramatically in the next few years. That growth will make automation of ad management a necessity for marketers, agencies and media channels. Amid the demand for streamlined work flows, Comcast Technology Solutions (CTS) this month began a [...]

If you were to chart their rise, graphs are having a moment. Over the last few years, we have heard of "the social graph" and of "identity graphs". Now there is another piece of infrastructure that has entered the ad industry lexicon - the "device graph". In this video interview with Beet.TV, Scott Schiller, chief commercial officer of ENGINE, a media and [...]

The growing number of households watching video on connected devices like smart TVs is fueling consumer demand for streaming services. Those viewers have a wider variety of choices, including ad-based video-on-demand (AVOD) platforms like Tubi that are free to watch. The pandemic led to a surge in viewership as consumers looked for ways to keep themselves entertained while spending more [...]

New technology that delivers TV over the internet allows advertisers to start planning and buying TV ads with digital-style tactics. As they do so, many buyers nevertheless want connected TV to start functioning like TV per se. But, in this video interview with Beet.TV, one ad data enabler says the baby should not be thrown out with the bath water. Merging worlds "A lot [...]

If you are a marketer that wants to reach younger viewers, you should not necessarily go to traditional TV anymore. In this video interview with Beet.TV, Dan Robbins, VP of ad marketing and partnerships at streaming TV platform Roku, says that key audience has made a great migration. And that poses challenges - but also opportunities - for how to reach them. Chasing [...]

Since its inception, the distribution of podcasts has relied on a downloaded file, sent to users via RSS feed.   But that system has limitations in understanding consumption.   It's akin to delivering a magazine but not knowing if it was opened or read. Spotify's platform for podcast distribution is streaming as it is for music.   The company has invested heavily in the [...]

As cities and states enacted different lockdown policies during the pandemic, advertisers were challenged to customize their messaging for local media markets. At the same time, they were looking for scale within those local markets with their television advertising. "The pandemic reminded everyone that what works in New York might not work in Florida," Shawn Makhijani, head of NBC Spot On [...]

For many first generation immigrants, assimilation into mainstream society is a top priority.   For Nancy Reyes, the daughter of an El Salvadorian mother, it was a necessity borne out of fear of  immigration enforcement and deportation. Having fully assimilated, the Harvard-educated ad executive eventually found that reconnecting with her "authentic self" was important in her life.  And, it has been essential [...]

At this point, everyone in advertising knows the world of digital ad targeting is moving away from technologies like cookies. But, when executives talk about migrating to "people-based" methods in their place, what does that really mean? In this video interview with Beet.TV, Viant CEO Tim Vanderhook explains what a "people-based" demand-side ad platform really looks like - and how it can [...]

Pooja Midha, a longtime advanced TV executive at MTV and Disney, and most recently CEO of true[x], has joined Comcast Advertising as Chief Growth Officer, a new position, the company announced on Thursday. We sat down with her  to talk about her vision o the industry and her decision to join Comcast. She speaks about the unique position that Comcast's FreeWheel and [...]

How do you sell take-out when no-one's going out? In the new world of over-the-top (OTT) TV advertising, Brooke Bowhay is navigating the pandemic by looking beyond fragmentation, leaning on mobile and leveraging delivery. Bowhay is director of planning and activation for ad agency Carat, which won the Jack In The Box account in 2017. In this video interview with Beet.TV, she [...]

Keen to get money flowing back after a horrific year of pandemic effects, broadcasters are set to open up as many ad buying channels as possible when the annual US season of upfront ad deals begins in the spring. Amid the ongoing boom in subscription video services (SVoD) like Netflix and Disney+, which are cornering the market for premium catalog, we [...]