CHICAGO – Previously the domain of boutique agencies and specialty divisions. multicultural marketing is now "front and center," says Mike Solomon, Chief Operating Officer of Omnicom's PHD US unit in this Beet.TV video hosted by Rita Ferro, President of Disney Advertising Sales for The Walt Disney Company. This was among the the topics in this wide-ranging conversation about race, diversity and [...]

If video killed the radio star, then podcasts, smart speakers and new-wave sales techniques are putting the medium back center-stage. Developments like those - plus in-ear gadgets and in-car systems - mean a new era. That is according to Ken Lagana, EVP of digital sales and strategy at Entercom, the number-two radio group in the US. Targeted audio "Audio is the hottest space in [...]

LONDON - The fragmentation of the media marketplace has presented new challenges in measuring how viewers spend their time, and how advertisers should allocate their media spending to reach consumers. The challenge has been magnified with the shift to digital channels that allow for greater customization. "One of the biggest changes I saw really over the last 10 years or so [...]

The cable TV industry initiative aimed at securely sharing viewer data whilst keeping privacy in mind just levelled-up, by striking a partnership that gives it access to a huge consumer identity graph. Blockgraph - owned by Comcast NBCUniversal, Charter Communications, Inc. and ViacomCBS - is partnering with TransUnion, the consumer data company which has been making in-roads as an ad data [...]

The mouse house is big - but few advertisers would want to reach the entirety of Disney's audience footprint. That's why Lisa Valentino is offering technology to support refined audience targeting capability. In this video interview with Beet.TV, Valentino, executive Vice President, Client Solutions & Addressable Enablement, Disney Advertising Sales, explains how how developments announced at last week's first-ever Disney Platform Tech [...]

LAFAYETTE, CA - When TV advertising rebounds, it's going to be a game enjoyed by different players. Shifting viewing behavior has been compounded by pandemic business economics. In this video interview with Beet.TV, Mark Rotblat, CRO of Tubi, the ad-supported video platform acquired by Fox last year, says that leaves providers in the category sitting pretty. Upfront bounce-back "(Last year), some advertisers lessened their [...]

LOS ANGELES - In the absence of a federal privacy law, U.S. states are in different stages of drafting or approving regulations to give consumers more control over how their data are used. Marketers that collect consumer data need to ensure they're complying with those regulations to avoid potential fines or other penalties. California last year passed the California Privacy Rights [...]

LOS ANGELES - The journey to the future of advertising identity is long and winding. Amid the deprecation of third-party cookies and limits on other tactics like mobile identifiers, the industry is striving to develop new methods with which to identify audiences. In doing so, perhaps it has become so used to reading about forthcoming limits and about targeting technology that is [...]

As an immigrant, war refugee and an Arab, Carla Zakhem-Hassan sought to assimilate into American society, but she discovered she needed be true to herself and her life experience. While she "didn't look like a person of color" or sound like someone from outside the U.S., she felt like an "imposter," she says in this Beet.TV video. She decided that being her [...]

Digital media consumption and online shopping are changing the way the automotive industry thinks about advertising. More consumers are seeking a car-buying experience that resembles the way they buy other products, making digital engagement more crucial. "We're finally at a place where we're taking that digital-first approach," Allyson Witherspoon, U.S. chief marketing officer of Nissan Motor Corp., said in this interview [...]

TORONTO - The increased fragmentation of the media marketplace and rapid changes in viewing behavior have made timely data about ad spending and pricing more important. The Canadian media market isn't any exception, as advertisers and their media agencies seek those timely insights. "We're always looking for the freshest market intelligence from an ad-spend and pricing perspective when it comes to [...]

The introduction of big, complex streaming video services, which are not interoperable, are creating new closed ecosystems or "walled gardens" - presenting new challenges to buyers. This is one of the many topics covered in this episode of the #BeetCast with guest host Jesse Redniss and Ashley Swartz.  They also cover video pricing, inventory, privacy and data. Lots to unpack from [...]

Emblematic of Amobee's position as a platform serving the buy and sell side, it has hired two of the industry's leading figures from both: long time agency senior executive Tim Spengler and TV programming veteran Valerie Bischak, the company announced today. Tim Spengler was named General Manager of Advanced TV Solutions and Valerie Bischak as General Manager, Head of Growth. Both [...]

Advertisers are harnessing first-party data from consumers to improve their media planning and buying strategies. A data-driven strategy can help marketers to reach goals in driving incremental traffic, acquiring new customers or competitive conquesting. "When we utilize those data-driven tactics, it's given us a much better understanding of the lower-funnel effect that our No. 1 awareness medium can drive," Daly said. "There's [...]

The convergence of traditional broadcasting and digital technology is transforming the media industry, including local TV stations that carry a mix of network programming and regional news. With advertisers buying media based on viewer impressions, which is common on digital platforms, local stations are shifting from metrics like ratings points. "For a long time, we've been selling off of rating points, [...]

Consumers are spending more time with streaming channels that carry advertising, giving marketers a way to hone their targeting by harnessing sources of first-party data. Disney aims to help them reach the growing number of consumers who are connecting their TVs to the internet. "You're going to continue to see the massive growth in connected TV. That audience is going to [...]

TORONTO - Real-time data about media spending have become more important to advertisers as they shift their dollars into programmatic platforms to reach consumers. Programmatic marketing firm MiQ, which helps advertisers allocate their spending among demand-side platforms (DSPs),relies on a continuous stream of spending data. "What we do is help unlock some of the insights and analytics inside of a business, [...]

SAN JOSE, CA - In a major development in the maturity of national TV advertising addressability, Roku will acquire the advanced TV operations of Nielsen as part of a strategic partnership, the two companies announced today. The deal brings a robust offering of ACR (automatic content recognition) from Nielsen to an existing ACR operation at Roku. It also brings Nielsen's dynamic [...]

SAN JUAN/NEW YORK - Busy times here at Beet.TV with a number of projects underway and planned. One of the most exciting is our new series on diversity and inclusion with interviews with our colleagues of color who tell of their journeys and hopes for a more inclusive industry and society. It is a continuation of our series on the topic [...]

TORONTO - The Canadian media market is evolving with the greater availability of data about actual media spending that are more accurate than statistical models. That information is needed as consumer habits remain in flux during the coronavirus pandemic. "Canada, I would say, has been a little slower to evolve tracking to become more cross-platform and omnichannel," Darrick Li, managing director [...]