My guest this week is Louisa Wong, Wavemaker CEO of the Americas. She is a pioneer in the programmatic space, starting her career on the sell side with stints at AOL, CNET and at Sky where she headed the satellite company’s trading desk. She joined the buy side in the early days of Dentsu’s Amnet and remained with the company at its Amplifi [...]

LOS ANGELES -- Contextual targeting is nothing new. In fact, you could say the new limitations on audience identification are driving the industry back to the old practice of content adjacency. However, what has become standard practice for web articles is a different ballgame for streaming TV. In this video interview with Beet.TV, IRIS.TV co-founder explains how his company is making video [...]

Brian Lin can see the future - but the broadcast executive is helping advertisers act on it today. The SVP of product management and advanced advertising at Hispanic broadcaster Univision just unveiled a new way for advertisers to understand the likely success of particular inventory moments, before they buy the ads. In this video interview with Beet.TV , Lin explains why it [...]

LOS ANGELES – Marketers face numerous challenges in reaching the growing number of consumers who divide their time among media outlets that carry advertising and those that don’t. The demand for consumer attention calls for more innovation in ad formats among different kinds of programming, said Adam Gerber, executive director of investment strategy at WPP's GroupM North America. “People are paying [...]

Marketers have more ways to reach target audiences as consumers spend more time with connected devices like smart TVs and mobile phones. The greater scale also provides more opportunities for segmentation among diverse groups of viewers. “Connected television does give us a great platform to reach diverse audiences. It is addressable,” Marc Mallett, vice president of performance and programmatic advertising sales [...]

LOS ANGELES – Media companies have greater potential to optimize advertising sales as they capture the attention of different consumer groups. As a provider of data science and artificial intelligence solutions to video publishers and television broadcasters, Furious is part of the “connective tissue” that joins buyers and sellers in the media marketplace. “We are a platform and a solution that [...]

These days, the business environment is becoming too critical to leave the results of marketing spend to chance. That is why so many ad buyers are leaning into publishers that can guarantee them outcomes. In the latest example, Spanish-language broadcaster Univision will get to tell its advertisers the likely success of particular inventory moments, after partnering with EDO and datafuelX. In this [...]

A cool ticker symbol for a very exciting company: Innovid begins trading on the New York Stock Exchange as CTV.   More public offering and pricing is in this release. In June, when Innovid announced the SPAC< which enabled it to go public, I interviewed Zvika Netter, CEO.   We have republished the video with today's news. Our earlier report: Some revolutions happen very slowly [...]

LONDON -  the future pans out as Roku expects it, the TV industry is going to need some new capabilities to deliver on new promises. In a recent research exercise dubbed The Streaming Decade, the connected TV hardware and platform company outlined its belief that all TV - and, therefore, all TV ads - will be delivered via streaming in the [...]

If trying to align digital and traditional media metrics has typically been like trying to fit a square peg in a round hole, then the future of media measurement depends on the people who can make that happen. At Comcast Cable's ad sales division Effectv, the watchword is all about "convergence" - aligning the old and the new to ensure advertisers [...]

It is the little content studio that made it big through social media and connected TV. Now Jukin Media wants to keep control of its new-wave ad sales opportunity, as it scales under new ownership. In this video interview with Beet.TV, Jukin Media global CTV revenue operations VP Mike Richter explains how he views the new platform. From UGC to CTV https://www.youtube.com/watch?v=jZtieBogYcw Jukin Media was [...]

LOS ANGELES – The television marketplace is being transformed with the growth of streaming services and the promise of addressable advertising on national networks. Audience targeting will be more granular, helping brands to improve the return on investment (ROI) from their media spending. “Marketers have clearly voted with their wallets by showing where they put new dollars that when you have [...]

LOS ANGELES – It may be more commonly thoughts of as a consumer credit information provider. But, after a couple of years involving acquisitions and integrations, TransUnion has arrived on the map as an advertising data enabler. In this video interview at Beet.TV's Beet Retreat in Santa Monica, Frans Vermeulen, VP of market development for the media vertical at TransUnion, paints a [...]

LOS ANGELES – When one of the world's largest media buyers plugs contextual targeting into its connected TV offering, you know the new practice is about to get a leg-up. That's what GroupM's Finecast did in November, when it announced it would make IRIS.TV's contextual targeting and brand safety tools available to its US local advertising clients. That means "any publisher who [...]

The media marketplace is becoming more advanced as brands harness richer sources of consumer data to improve their targeting and television advertising becomes more addressable. The next big step will be the expansion of national inventories of addressable advertising among cable and broadcast networks. “Addressable TV and how we look at it today is definitely an evolving landscape. We certainly have [...]

Measurement in an omni-channel media world is increasingly complex with the changes in  cookies, mobile identifiers and new privacy regulation.   But what is he personal, unbiased impact of advertising?  For GroupM's Mindshare, it's about measuring "empathy" as registered by biometric feed back. It's called the NeuroLab and it's the the largest longitudinal panel in the United States of its kind, says [...]

LOS ANGELES – Warner Music Group this month introduced WMX as a music culture media holding group to provide brands with its advanced advertising offerings. WMX reaches a global audience of more than 249 million monthly visitors, and generates about 50 billion monthly video views. “WMX really is the access point by which advertisers can engage with us as a major [...]

LONDON - While the world was in lockdown, Rhys McLachlan was innovating. Now the UK's leading commercial broadcaster can see a brighter future. Over the last year, the advanced advertising director at ITV was pushing forward the legacy company's new-wave ad targeting offering. Now, as economies pick back up, ITV is expecting to post its highest-ever advertising revenue - thanks partly to [...]

The media marketplace has grown more fragmented with the proliferation of streaming platforms, but marketers need to focus on the idea that they’re still working to reach the households. “The overall nature of streaming television has accelerated faster than we all expected,” Vinny Rinaldi, head of investment and activation at GroupM’s Wavemaker, said in this interview with Beet.TV. “A lot of [...]

Personal information that consumers consent to provide to businesses have become much more valuable as privacy restrictions limit the sharing of data. Disney Advertising Sales has a trove of first-party data to help marketers improve their targeting among its different media platforms. “The opportunity is to become a lot more sophisticated and specific about the audiences that we can reach. It’s [...]