LOS ANGELES -- It used to be so simple. Nielsen's meter panel was the single gold standard by which the industry measured TV viewing. In the connected TV era, many are coming to think that is no longer desirable. The flip side, however, could be the unleashing of countless new currencies on an industry already growing weary of fragmentation. But, in this video [...]

LOS ANGELES -- The new world of connected TV allows advertisers a back-flow of information that can accurately measure results or drive new targeting decisions. But what if the best TV targeting data wasn't TV data at all. In this video interview with Mediatel Events director Justin Lebbon for Beet.TV's Beet Retreat Santa Monica, Aziz Rahimtoola, CEO of Sabio and App Science, [...]

Marketers face more challenges in measuring the reach and frequency of their television advertising campaigns as viewers split their time among different video platforms. Many of those channels don’t share data about their audiences, making it harder for advertisers to tell they’re showing the same ads to the same households too much. LG Ads aims to give marketers more insights with [...]

LOS ANGELES -- It may be more commonly thought of as the company that compiles your credit history but, in the new media era, Experian is carving out a role for itself as the bridge between islands of ad data. In this video interview with Mediatel Events director Justin Lebbon for Beet.TV, Brad Danaher, Managing Director, TV Strategy, Experian, explains the problems [...]

After a "golden" era of connected, subscription TV, a new wave of ad-supported service is emerging - but ad buyers need to catch up. That is the view of one ad-tech exec working on ushering in new formats and new ad currencies. In this video interview with Beet.TV, TripleLift's Michael Shields explains how the opportunity is changing. FAST's new wave Shields says it's not [...]

LOS ANGELES -  More great conversations from the stage of the Beet Retreat in Santa Monica last month.   Delighted  to present thee segments on this episode of the #BeetCast podcast. Lots to  listen to about the changing state of TV measurement with Ashwin Navin of Samba TV in a conversation with Howard Shimmel, plus  a chat between NBCU's Kelly Abcarian and [...]

LOS ANGELES – The increasingly fragmented media market is challenging marketers to find ways to measure the performance of their campaigns and find the best value from their ad buys. Media companies that compete for those dollars can help the market to grow by cooperating on common standards for metrics, attribution, interoperability and privacy-compliant identifiers. “What will make them successful collectively [...]

LOS ANGELES – Content producers and distributors have more ways than ever before to reach audiences with programming. Data about those consumers are valuable for advertisers as they develop their media plans, especially as audiences splinter among more connected TV (CTV) choices. “The fragmentation that’s being created within CTV starts with the consumer, because they want to consume content on their [...]

LOS ANGELES – The growing audience for video content on web-connected devices has prompted many marketers to run more advertising on streaming services. The transition from traditional linear television to connected TV (CTV) had been gradual before the pandemic triggered a surge in demand from consumers who spend more time at home. “We’ve been betting on the connected television world for [...]

LOS ANGELES -- The major selling point of connected TV ad capability is targeting individual viewers or households based off actual viewing data. But what if that practice were just a house of cards? In this video interview with Denise Colella for Beet.TV, Scott Schiller, Global Chief Commercial Officer, ENGINE, says ad industry executives fail to understand how the way young people really [...]

More brands are coming to recognize the potential of connected TV ads - targeted planning, buying and even measurement of consequential outcomes, on an engaging screen. But, in the era of first-party data, how can they bring their own customer and prospect data to the party? Samsung Ads is launching Samsung Onboarding Partner Program, to let buyers access their own curated audiences [...]

In a world where more ad buyers want to see demonstrable returns from their spend, new data-driven systems are giving agencies and brands optimism of a multi-currency future. Case in point - independent agency Horizon Media just issued a call to alternative media measurement suppliers. In this video interview with Beet.TV, David Campanelli, EVP, Chief Investment Officer, Horizon Media, explains what's at stake. Horizon [...]

LOS ANGELES -- She spent several years at the world's largest media agency, GroupM, so few people know the frustrations of media buyers better than Jamie Power. That's why she is now helping agencies and publishers alike gain more efficiency for themselves, through workflow automation. In this video interview with Zach Rodgers for Beet.TV, Power, Chief Data Officer & COO, Advanced TV, Cadent, [...]

LOS ANGELES – People who hoped to save some money by canceling their cable or satellite service and switching to streaming are seeing more premium content go behind subscription paywalls. That makes free programming on ad-supported video on demand (AVOD) services appealing to a wide group of consumers. “Free is free. It’s liberating. It’s what consumers want,” Karl Meyer, head of [...]

Marketers and publishers want to heed the new audience privacy imperative - but they also want to be able to connect and overlay audience datasets to make their targeting offering better. In that troublesome space has emerged a new class of software product - the "clean room", or "safe haven". In this video interview with Denise Colella for Beet.TV at Beet Retreat [...]

LONDON - It was the canary in the mineshaft brought to a "shuddering stop". Now the UK addressable TV market is ready for a new phase of growth, leaving interested parties keener than ever on standardization. That is the sentiment expressed by keen advanced TV watchers like Simon Thomas. In this video interview with Beet.TV editorial advisor Jon Watts, Thomas, GroupM's global [...]

LOS ANGELES -- When you already facilitate a gargantuan chunk of media spending, any improvements you make to the platform could yield huge results. That is the place at which Mediaocean finds itself. In this video interview with Beet.TV, Anupam Gupta, Chief Product Officer, Mediaocean, explains the areas his company is focused on improving for 2022. Scale of the ocean Mediaocean has a global footprint [...]

LOS ANGELES -- It's programmatic, but not as we know it. The technology commonly used to run automated, auction-based digital display advertising has come to connected TV - but, in this space, the same rules don't apply. In this video interview with The Project X Institute executive director Jon Watts for Beet.TV, Sean Buckley, CTV chief revenue officer, Magnite, explains how programmatic is [...]

LOS ANGELES – The growing fragmentation of the media landscape amid the proliferation of video apps for connected devices adds to the challenge for marketers that seek to reach consumers. Taking a unified approach to these digital video outlets and traditional linear television is the best way for brands to derive greater value from their media buys. “When we’re focusing on [...]

Over the last couple of years of connected TV growth, local marketers and publishers have not exactly been the biggest beneficiaries. Jeff Quandt wants to change all that. In this video interview with Beet.TV, Quandt, Vice President, Revenue Partnerships at Entertainment Studios, says 2022 is going to see an ad sales jump for CTV - and he thinks local media can move [...]