LOS ANGELES -- Welcome to this episode of the BeetCast Lots of activity here recently at Beet.TV. The most exciting has been  our first in-person event in over 18 months.  It was the Beet Retreat in Santa Monica last month. We brought together amazing people for long-need in person networking and conversations. At the event, we produced a vast amount of content. We [...]

LOS ANGELES – Once upon a time, measuring TV ads was straightforward, if not terribly effective. Now, the increasing likelihood is that the practice will be owned by every actor in the system and will mean far higher accuracy. That is the vision according to Kris Magel, VP and head of agency development at Samba TV. Trends driving ads In this video interview with [...]

LOS ANGELES – With the television marketplace growing more fragmented as viewers split their time among a wider selection of video content providers, sellers of advertising are adjusting their strategies to capture a bigger share of media dollars. Providing solutions for advertisers that are seeking data-driven, audience-based targeting with their growing programmatic buyers are a bigger priority. “Those are the drivers, [...]

LOS ANGELES – The growing popularity of streaming video is giving advertisers another way to reach millions of U.S. consumers who watch a broader variety of on-demand programming. Marketers want to ensure that their messaging appears next to content that’s not only relevant to target audiences, but also is brand-safe. “Core to measurement is content transparency. It is the other side [...]

PARIS - If Criteo wanted to build itself a bridge to the post-cookie future, it could do worse than acquiring the company that built much of contemporary ad-tech. That's what the French company is aiming to do with its proposed $380 million of IPONWEB. In this video interview with Beet.TV, Criteo CEO Megan Clarken explains why she wants IPONWEB. The segment was [...]

In the new era of ad targeting, the context of contextual matters. That is to say, contextual targeting can succeed or fail depending on who is tagging the content. To get the most accuracy possible when making its shows available to buyers, US streaming TV service Philo is turning to what it sees as the ultimate source of truth - the programmers [...]

LOS ANGELES -- Don't call it the foxtrot, but the revolution leading to the future in TV ad sales may be a case of "slow, slow, quick-quick, slow". In this recorded interview with Denise Colella, ex NBCUniversal SVP, Advanced Advertising and Data, at Beet Retreat, Dave Clark, General Manager, FreeWheel, predicts a profound up-ending in TV - one that won't happen [...]

LOS ANGELES -- At this point, the clamor from ad buyers for unified TV buying and measurement has reached fever pitch. Into that maelstrom, and just in time for Christmas, US advanced TV consortium OpenAP is launching XPm, a cross-platform measurement framework designed to reduce duplicated ad exposure. In this video interview with Zach Rodgers for Beet.TV, David Levy, CEO, OpenAP, says [...]

LOS ANGELES – The cost of viewer impressions shouldn’t be the only thing that marketers consider when buying advertising on broadcast networks. Compelling content that engages audiences in a brand-safe environment not only provides better context for ads, but also helps to avoid the pitfalls of running programmatic ads in the murkier parts of social media and the internet. “There’s a [...]

LOS ANGELES - Marketers face challenges in attaining reach and frequency goals for their advertising campaigns as consumers divide their time among a wider variety of media channels. They also seek improvements in addressability and measurement to ensure they’re driving business outcomes. Web services company Yahoo is investing in cross-channel measurement to help marketers understand the performance of linear television and [...]

The ad industry now knows consumer privacy is the key imperative. But achieving that whilst nevertheless offering advertisers advanced targeting capabilities is a work in progress. In this video interview with Beet.TV, Comcast Advertising Chief Growth Officer Pooja Midha says realizing privacy plus capability depends on data quality. Privacy-first "When it comes to the safeguarding of data, there's nobody that wants to take a [...]

A retail category as seemingly distinct as "health and beauty" is not necessarily as one-dimensional as many may think. Case in point - UK health retailer Boots, a sister to Walgreens, sells an increasingly diverse range of products and services. In this video interview with Beet.TV, Boots CMO Pete Markey says the company is evolving its TV ad-buying strategy to focus on [...]

Personal information gathered directly from consumers has become more valuable for marketers as privacy regulations and technological changes hamper data sharing. They can harness first-party to improve their ad targeting and to measure which media platforms perform best. “We’re managing a bit of a transition in terms of how we think about first-party data,” Jared Lake, senior vice president and head [...]

LOS ANGELES -- It is an irony of the modern media age that, in an era of abundant data, so much of it remains out of reach. That leaves agencies like Essence striving to knit together solutions for advertisers using the data streams they can get their hands on. In this video interview with Beet.TV, Mike Fisher, VP, Advanced TV & Audio, Essence, [...]

LOS ANGELES - The massive shift in television viewing habits during the pandemic has led advertisers to explore ways to reach audiences through connected devices like smart TVs and mobile phones. As marketers prepare for the next upfront sales season, they’re more focused on finding opportunities to engage consumers through connected TV (CTV) platforms. “We’re not planning linear-first, for the first [...]

LOS ANGELES -- It is a fast-changing media environment, and the latest trends suggest that change shows little sign of abating. In this video interview with Zach Rodgers for Beet.TV, Samba TV US sales VP Alex Belaidi describes key drivers re-shaping ad sales. Belaidi begins by depicting two main trends. The way the wind blows Agency restructuring: Belaidi says agency buyers are now breaking [...]

My guest this week is Louisa Wong, Wavemaker CEO of the Americas. She is a pioneer in the programmatic space, starting her career on the sell side with stints at AOL, CNET and at Sky where she headed the satellite company’s trading desk. She joined the buy side in the early days of Dentsu’s Amnet and remained with the company at its Amplifi [...]

LOS ANGELES -- Contextual targeting is nothing new. In fact, you could say the new limitations on audience identification are driving the industry back to the old practice of content adjacency. However, what has become standard practice for web articles is a different ballgame for streaming TV. In this video interview with Beet.TV, IRIS.TV co-founder explains how his company is making video [...]

Brian Lin can see the future - but the broadcast executive is helping advertisers act on it today. The SVP of product management and advanced advertising at Hispanic broadcaster Univision just unveiled a new way for advertisers to understand the likely success of particular inventory moments, before they buy the ads. In this video interview with Beet.TV , Lin explains why it [...]

LOS ANGELES – Marketers face numerous challenges in reaching the growing number of consumers who divide their time among media outlets that carry advertising and those that don’t. The demand for consumer attention calls for more innovation in ad formats among different kinds of programming, said Adam Gerber, executive director of investment strategy at WPP's GroupM North America. “People are paying [...]