SAN JUAN, Puerto Rico - Television networks are preparing for the yearly upfront sales season, but are considered unlikely to have the backing of an audience measurement company. TV ratings stalwarts Nielsen and Comscore probably won’t receive accreditation from the Media Rating Council by the time that networks present their programming slates to major advertisers and the press. When it comes [...]

SAN JUAN, Puerto Rico -- This is the year when multiple TV MVPDs are trying out a range of new measurement provider. But, with so much talk about new currencies and measurement solutions, how can companies navigate the options? Bryan Goski, VP, Enterprise Solutions, VideoAmp, says it is important to look for a future-facing option. Create more value In this video interview with Beet.TV, [...]

This is Women’s History Month and we wanted to take stock of gender equality and report on what’s happening in our industry. We turned to Stephanie Dorman, chief customer officer at Mediaocean.  Stephanie is a veteran of the ad-tech industry and has been watching the changes for women throughout her career. Formerly as chief people officer at Mediaocean, she has led [...]

SAN JUAN, Puerto Rico - Going into this year’s upfront sales season for television networks, marketers are either testing or adopting more tools to automate their media spending and to evaluate it. They also have more ways to reach target audiences as national addressable advertising moves out of pilot programs and into the mainstream. “These past two months, just evaluating all [...]

SAN JUAN, Puerto Rico - Despite years of speculation, it remains true that the ad load on Netflix is, well, zero. For ad-supported TV and video services -- whether they are traditional or new AVODs -- that represents a problem. But Lauri Baker, SVP, Strategic Partnerships, Infillion, thinks she has the solution. It is called "respect." Stop the hemorrhage "What we have found with [...]

SAN JUAN, Puerto Rico - Suddenly, in media measurement, all bets are off. Recent energy about the TV industry moving beyond its traditional Nielsen measurement system have crystalized into reality, with key broadcast platforms teaming with tech vendors to trial cross-platform viewing measurement systems that go beyond traditional panels. For Helen Lum, EVP, AppScience, the best approach is a focus on the [...]

Spending on video advertising by political campaigns this year is expected to reach $9 billion as the country’s two major parties vie for control of both houses of the U.S. Congress in the midterm elections. An estimated $1.5 billion will be spent on connected TV (CTV) channels as campaigns try to reach cord-cutter and cord-never viewers who shun traditional linear [...]

SAN JUAN, Puerto Rico - The idea seems so simple - reach the right audience, through the richest screen in the house. But, for many ad buyers, embracing the real potential of connected and over-the-top TV (CTV and OTT) is proving harder than it looks, In this video interview with Beet.TV, Craig Berlingo, Chief Product Officer, MadHive, explains why the prize is [...]

SAN JUAN, Puerto Rico - Richie Hyden is on a quest to make sure video and TV content can be mined, understood, targeted against and relevant. The co-founder and COO of IRIS.TV, a contextual targeting enablement software company for video, is fresh from having just signed a partnership to continue that journey. In this video interview with Beet.TV, Hyden explains what ad [...]

SAN JUAN, Puerto Rico - As cookies crumble, could machine learning put the pieces back together for advertisers? That's what digital ad marketplace TripleLift thinks, as it announces its planned acquisition of 1plusX, a Switzerland-based company that helps enrich first-party datasets with predictive modelling in a privacy-compliant way. In this video interview with Beet.TV at Beet Retreat, 1plusX's Americas VP Neil Smith explains [...]

SAN JUAN, Puerto Rico - Advertisers are demanding greater flexibility in their media plans as rapid shifts in consumer behaviors and business conditions affect their strategies. As much as marketers want the assurance that their ads will appear at specific times during a linear television programming schedule, they also want reach the growing number of viewers who stream video on [...]

SAN JUAN, Puerto Rico – Television networks are gearing up for the upfront advertising sales season amid a period of upheaval in audience measurement. Media buyers and sellers will have more tools to set the value of advertising transactions, including more granular analysis of data to help predict business outcomes. “Marketers over the long term will look back on 2022 and [...]

SAN JUAN, Puerto Rico -  The children of Puerto Rico, many of whom had been historically disadvantaged in educational resources, unfortunately have fallen four years behind grade level because of several calamities in the past few years. Hurricane Maria, the coronavirus pandemic and devastating earthquakes that caused school closures have taken a toll on the island's youngsters. Closing the learning gap [...]

Another year, another US midterm election. But the 2022 cycle is one marked by contradictory media trends. On the one hand, the deprecation of device identifiers challenges candidates trying to target individual voters. On the other, the rise of connected TV (CTV) and over-the-top (OTT) services makes the influential TV screen supremely targetable. In this video interview with Beet.TV, Mark Jablonowski, Managing Partner [...]

SAN JUAN, Puerto Rico - Little by little, ad buyers are getting a richer and richer range of signals they can use to buy ads in connected TV (CTV) environments. In the latest example, LiveRamp, IRIS.TV and SpringServe are partnering to bundle together contextual video data and audience data. In this video interview with Beet.TV, LiveRamp's chief strategy officer Jay Prasad says [...]

SAN JUAN, Puerto Rico - As Beet Retreat 2022 got underway in beautiful San Juan, Puerto Rico, "fluidity" was on attendees' lips. LiveRamp's Jay Prasad has been writing and talking about the concept, in which TV networks and advertisers can make good on ad spend using digital if an initial GRP-based ad buy is unable to deliver impressions. As a new trend [...]

Russia's invasion of Ukraine has sparked renewed debate about advertising placement in news. Applebee's recently apologized after its light-hearted commercial interrupted and overlaid CNN's coverage of the conflict, while other brands are now using software to swerve such inventory. In this video interview with Beet.TV, Phil Schraeder, CEO, GumGum, says contextual ad targeting tech offers a way around such a blunt approach. Adjacency [...]

If the acquisition of US TV station operator Tegna by Standard General for $5.4 billion is anything to go by, local TV can still be big business. Although it has lagged national ad sales' increasing use of advanced TV targeting tactics on some fronts, lighting up local with similar capabilities is a fascinating and lucrative prospect. In this video interview with Beet.TV, Adam [...]

In early 2022, TV companies and advertisers are working hard to introduce new measurement currencies for the medium. But what if oversights meant that the new methods ended up being just as inaccurate as before? That is the fear for Donna Speciale, President, Sales & Marketing, Univision. Discussing data In this video interview with Beet.TV, Speciale, whose Univision is the Spanish-language US TV network, says [...]

The Beet Retreat this week brings together high-level executives from media companies, advertising agencies and ad-tech disruptors that are shaping the television and digital marketplace. In this episode of the BeetCast, several Beet Retreat sponsors offer a preview of what they’ll discuss in keynote presentations and "fireside chats" during the three-day event: Matt McLeggon, senior vice president of advanced solutions at [...]