Ziff Davis’ Irenski Jumps In To Wrappers & DIY Ad-Tech

It may have just bought ad-funded Mashable, but Ziff Davis’ portfolio was already stuffed with tech and lifestyle media brands. So how does the publisher plan to adapt to latest ad-tech trends? In this video interview with Beet.TV, Ziff Davis ad ops VP Michael Irenski explains the company likes to roll up its sleeves. Case […]

 
 

How Meredith’s Schenck Works With Platforms, Beyond Headers

It took only a few short years of “programmatic” advertising for a new sub-variant, “header bidding”, to come on to the scene. But one publisher thinks that technology, which lets ad sellers entertain bids from multiple demand source simultaneously to achieve higher yield, should not be talked about as a distinct product. “Header itself, overall, […]

 
 

Header Bidding Changes Everything: Rubicon’s Kershaw

Tom Kershaw is deadly serious about header bidding. Last year, his company felt the pain of the new technology, which allows publishers to entertain multiple simultaneous ad bids for higher yield. Rubicon conceded it had been slow to roll out – an admission that sent its stock tumbling, forcing it to make wide-ranging lay-offs and prompting it […]

 
 

For Video, Header Bidding Needs A Hybrid Approach: Cedato’s Doron

Header bidding, the ad-tech practice through which publishers are now able to entertain multiple ad bids simultaneously rather than in a waterfall sequence, has apparently worked wonders for display ad sales. But, for video, the situation looks altogether more challenging. For one, the VAST and VPAID tags on which client-side video depend impose time-out limits […]

 
 

Header Bidding Coming to Video, But in Time. AppNexus’ Van Kirk explains

In the last couple of years, header bidding, the ad-tech practice through which publishers are now able to entertain multiple ad bids simultaneously rather than in a waterfall sequence, has tantalised buyers and seller alike. But, whilst the technology is now getting more widely deployed on display ads, arrival in video ads will take some time. […]