Recontextualizing Context In Real-Time: Illuma’s Mason

LONDON — Contextual ad targeting is emerging as an antidote to the narrowing playing field for ad targeting technologies – but what if “context” is not what you think? GDPR, CCPA, the deprecation of third-party cookies and new limits placed on certain mobile ad identifiers are sunsetting the age of audience hyper-targeting. Now many people […]


Indie Voters Are Now Paying Attention: Xandr’s Charlotte Lipman

Election Day is fast approaching, and people are starting to pay more attention to politics. Since the beginning of the year, the most likely voters have grown more dependent on televised political advertising to help form an opinion about candidates and key issues like the coronavirus pandemic and the economy. Among those voters who are […]

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