Buying CTV Ads Calls for Holistic Approach to Video: Dentsu’s Cara Lewis

Marketers can gain greater insights into television audiences as more households connect their TVs to the internet. They can harness the smart TV data from original equipment manufacturers (OEMs) to support their efforts to ensure that their campaigns are reaching target consumers. “A lot of people use the data that the OEMs have in their […]

 
 

CTV Brings Addressable Advertising at Scale: LG Ads’ Raghu Kodige

The growing number of households with a smart TV gives advertisers a way to customize their campaigns for different consumers during the same programming. LG Ads offers more personalized ad placements among 120 million households worldwide, including 20 million in the United States. “I can say with confidence that we finally have this at scale,” […]

 
 

CTV Advertising Benefits From Unique Data: LG Ads’ Katie Barrett

Marketers are looking for ways to reach target audiences while not bombarding them with repetitive commercials on connected TV (CTV) and traditional linear channels. Original equipment makers (OEMs) can provide unduplicated reach because most households only have one brand of smart TV in their living rooms. “Our research shows that there’s very little duplication across […]

 
 

Viewer Data Underpin CTV Targeting: LG Ads’ Serge Matta

Millions of people worldwide are hooking up their televisions to the internet, pushing marketers to allocate more of their media budgets connected TV (CTV) platforms. Those include consumer electronics companies, or original equipment manufacturers (OEMs), that have developed technologies for better ad targeting. “Three or four years ago, who would have thought that the OEMs […]