TV News Is Under-Valued, The Solution Is Fewer Ads: BoA’s Paskalis

Ad slots in TV news programming are not being sold at a high enough rate – but new developments which are reducing the number of ads seen by audiences could, ironically, end up raising their price. That is the view of one man making media buying decisions at one of the world’s leading financial services […]

 

Chips In Overdrive: Gotlieb’s 2020 Tech Horizon

If you thought you knew technology, think again. Whilst software has reigned in a predictable pattern over the last few years, engineers are now on the cusp of applying several breakthroughs that are all about physical innovation. Irwin Gotlieb knows it. The WPP advisor, INVIDI board member and former GroupM CEO is a veteran Consumer […]

 

Brands Need More Creative Assets: BoA’s Paskalis

Banks needs to get creative in order to reach unique customers in different ways. The new opportunities presented by a plethora of different marketing channels mean brands need to generate more messaging in more formats and more combinations than ever before. That is according to the man who spends advertising money for Bank Of America. […]

 

Cadreon’s Mantel: Addressable TV Plans Can’t Happen in a Silo

With addressability becoming much more advanced, the challenge lies in educating clients around the new opportunities available. In an interview with Beet.TV, Larene Mantel, vice president of advanced TV and emerging channels for Cadreon explains how this is both an exciting and challenging position. In addition to linear, there’s now addressability available in VOD and […]

 

A+E’s Garner Plans More “Lively Places” For OTT TV

A+E Networks plans to launch more library-based TV channels for OTT platforms, after this December switching on “Lively Place” on Samsung smart TVs. Lively Place is a scheduled collection of library programming from A+E’s roster of unscripted lifestyle shows, for free with ad support. It is available via Samsung TV Plus, Samsung’s own gateway to […]

 

The Quest For Total TV: Gottlieb Seeks The Full Picture

Everyone wants better data. The trouble is, with so many platforms to measure, getting a holistic understanding is proving challenging. Now there is a burgeoning number of vendors aiming to capture viewer behavior from across multiple media screen types. In this interview with Beet.TV, Irwin Gottlieb says the quest continues. The former GroupM global CEO […]

 

Hearts & Science CEO Matts: Buyers Should Look at Streaming the Way Consumers Do

The streaming war looks different across the industry. In an interview with Beet.TV, Erin Matts, CEO of Hearts & Science explains that for buyers, it’s important to look at streaming the way consumers would. According to Matts, consumers think about what role content will play with different partners. “Is it better to license some of […]

 

How HBO Max Is Finding Its UX: WarnerMedia’s Toeman

With HBO Max poised to become the latest subscription TV streaming service in May 2020, many are starting to speculate how the offering will shape up amongst a growing competitive set. That’s something Jeremy Toeman can help with. HBO parent WarnerMedia in November hired Toeman as chief product innovation officer in its Innovation Lab, which […]

 

Fox’s Callahan: Next Year’s Opportunity Is Addressability

As the decade turns, networks are exploring new ways to address content on a programming level. In an interview with Beet.TV, Dan Callahan, senior vice president of data and sales innovation for Fox explains how the network is making progress. Callahan explains what opportunities Fox is tapping into heading into the New Year. “For us, […]

 

Irwin Gotlieb’s Take On the Streaming Wars

It made all the early running – but can Netflix keep its place at the head of the SVOD pack? Irwin Gotlieb doesn’t think so. The veteran media and technology watcher spent years as global CEO of media agency GroupM. In this video interview with Beet.TV, he says he foresees “fall-out” from the streaming wars, […]

 

Samsung Ads’ Three CES Priorities: Alex Hole

LONDON – Samsung knows what you use your TV for – now it just needs to encourage advertisers to use that data. The electronics manufacturer’s Samsung Ads division has access to viewing data from 45 million US owners of Samsung Smart TVs plus 200 million connected devices. The business unit is able to understand actual […]

 

Samsung Ads’ Banchek: ‘We’re Solving for Real Business Problems’

Part of Caryn Banchek’s job as head of client solutions for Samsung Ads is educating advertisers about the advanced TV landscape. Advanced TV is Samsung Ads’ bread and butter: The subsidiary works with brands and agencies to place ads across its partner networks. The advertisers want to know what works from a planning perspective, how […]

 

Samsung’s Oh Finds ‘Unfindables’ & Heavy Gamers With ACR

If you are a Call Of Duty: Modern Warfare wizard, Cathy Oh may know about it. As global head of marketing and analytics at Samsung Ads, Oh boasts that her employer can see what 45 million owners of Samsung Smart TVs are doing on their sets. Of course, it is all anonymized. But, for Oh, […]

 

Modi’s Cestaro Has A Holiday Wish: No More TV Fragmentation

The upcoming holiday season is likely to lead to a greater deployment of smart TVs that may help smoothe the path for advertisers to buy advanced, addressable targeting ad campaigns using the latest OTT technology. That is the hope of the addressable TV leader at Modi Media, the advanced TV wing of media agency Group […]

 

From ‘Negative Reach’ To Positive Results: PHD’s Koziarski

For many marketers, the chief goal is the widest possible audience. But, in 2019, more and more brands are learning that over-exposure is not a good look. Excess ad delivery can actually create negative results. It’s a phenomenon that now has a name, and Anthony Koziarski, chief media officer at Omnicom’s PHD agency, is prepared to […]

 

Samsung Ads Going Big at CES: “We’re Not in the Test Phase Anymore”

It is the consumer electronics industry’s annual jamboree in the desert. But Cathy Oh has business and results on her mind. In 2019’s Consumer Electronics Show (CES), taking place in Las Vegas, Samsung ran its own “city” with “districts” showcasing the company’s newest TVs, monitors, appliances and more. For Oh, the global head of marketing […]

 

Viewing Habits Are More Nuanced Than You Think: Samsung Ads’ Scott

For any modern ad buyer, making decisions to reach audiences in the fast-moving TV and video ecology is fraught with difficulty. Everyone knows the market has tipped substantially toward SVOD services and that many people are beginning to shun cable TV subscriptions and live TV. But that’s not the whole story, says a company with […]

 

Brands Want To Navigate The OTT Ad Maze: Dentsu’s Lewis

With an explosion of platforms and services, over-the-top (OTT) television is bursting out in a hundred different flavors. That is great news for consumers, who are now experiencing more viewing choice than ever. But, for advertisers, things are getting a little confusing. Increasingly, they are turning to their agencies to figure out how exactly to […]

 

GroupM’s Norman: You Get Out What You Put In to Addressable TV

According to GroupM’s Rob Norman, the more that data is at the center of advertisers’ strategies, “the more value you’ll find in addressability and other forms of targeted TV, because what you put in is a significant determinant of what you get out… It’s about creating really high-quality seed data.” Norman, senior advisor at GroupM, […]

 

Samsung Ads’ Scott Takes Outcome Promise To CES

With Thanksgiving coming and going, the holiday season looming and the end of the year in sight, the digital industry’s minds turn to… the Consumer Electronics Show (CES). In recent years, the annual January shindig in Las Vegas has become about more than just the latest gadgets, with executives from media, marketing and other companies […]

 
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