Video Ad Units Must be Interactive, Real Media Group’s Ari Bluman

Video is enjoying a huge surge in demand says Ari Bluman, President, North America, of Real Media Group, a unit of WPP. 

 

Innovid Expands Interactive Ad Offering with Self-Service Toolbox

Innovid, the New York-based interactive video ad firm that has set the standard for interactive pre-roll with their iRoll product, has recently expanded their service, enabling individuals and small enterprises to create and publish interactive pre-roll in minutes.

 

OneScreen Readies Syndication Platform for Publishers

OneScreen, the Irvine, California-based video services company which helps publishers including Dow Jones get content on a variety of platforms, is readying a content syndication platform called Express for Web Publishers.

 

Interactive Video Units Essential, IAB’s Seneca Mudd

Interactivity around in-stream video advertising is essential as publishers and marketers seek value in the emerging medium, says Seneca Mudd, Director of Industry Initiatives at the Interactive Advertising Bureau (IAB) says in this interview with Beet.TV

 

eMarketer’s David Hallerman on the Pardoxical State of Online Video

While online video advertising is expected to jump 54 percent this year, faster than any form of media, according to eMarketer, the industry faces multiple challenges around the emerging medium says David Hallerman, Principal Analyst at eMarketer in this interview with Beet.TV

 

DG’s MediaMind and 24/7 Media Have Strategic Partnership

24/7 Media has endorsed DG’s MediaMind technology as its preferred platform to third party online video advertising serving, the two companies announced today.

 

Multi-screen Campaigns Drive Brand Lift by 9X, Videology Finds

Advertisers can significantly boost awareness and engagement with ads by using multiple digital platforms, says Todd Bender, VP of Business Development at online video technology firm Videology  during an exclusive interview with Beet.TV at the IAB Marketplace-Digital Video event this week in New York. Videology has released research recently to highlight convergence opportunities.

 

Ogilvy’s Rob Davis: Standards Needed for Premium Video Content

NEW YORK — The online video business is in need for standards to make buying ads easier and that includes standards around premium content, says Rob Davis, Executive Director Advanced Video Practice at Ogilvy, during an exclusive interview with Beet.TV at the IAB Marketplace-Digital Video event this week in New York. 

 

FreeWheel Inks Deal with NBC to Power Olympics Ad Insertion

Online video technology provider FreeWheel scored a big win when it inked a deal recently with NBC to deliver and insert ads dynamically into Olympics programming this summer. 

 

Adobe “Primetime” May Bring More Premium Programming Online

Premium video is among the most popular kind of digital programming, but Adobe believes even more of its may come online if solutions to insert ads are better.

 

BrightRoll Introduces Video Inventory Management Tool

BrightRoll, the big San Francisco-based provider of video advertising services, announced today the introduction of tools including an inventory planning solution.