Creative optimization of video assets, meaning the personalization of a digital video advertisement delivered to targeted consumers, is driving Web activity and ROI, explains Kim Kyaw, Manager of Digital Marketing and Social Media for Land Rover, in this interview with Beet.TV

The automaker uses Eyeview to customize video ads to consumes in some 90 markets, Kyaw explains.

We interviewed her at a recent industry meeting organized by Eyeview.  Beet’s coverage was produced under a sponsored arrangement with Eyeview.  You can find more videos from the event here.