LONDON – The Rubicon Project, the Los Angeles-based adtech firm, has been rapidly expanding globally as publishers demand greater efficiency in managing their ad sales, says Jay Stevens, GM for International, in this interview with Beet.TV Rubicon helps a number of big global publishers including News Corp, power their programmatic sales operations.
The company is growing in a number of markets including Italy, where Rubicon powers a majority of the major sites, Stevens says.
The company went public this past April.
Update: Reporting on an IAB study, the Wall Street Journal reports today that a most major U.S. publishers are selling ads programmatically.
We spoke with Stevens for “The Road to DMEXCO,” a series of interviews with industry leaders produced in New York, London and San Francisco. The series is sponsored by the automatic content recognition (ACR) technology provider Civolution.