AOL’s rapid’s development of an automated marketplace, for advertisers and publishers to buy and sell digital ads, will expand in the year ahead with a big focus on linear TV planning and buying, says Bob Lord, CEO of AOL Platforms, in this interview with Beet.TV.
Lord predicts consolidation among tech vendors in the coming months. The company will expand by “taking new partners into the fold.” Whether that means specific acquisition plans, Lord did not say.
Lord joined AOL last year from the global digital agency Razorfish where was global CEO.
We spoke with him for “The Road to DMEXCO,” a series of interviews with industry leaders produced in New York, London and San Francisco sponsored by the automatic content recognition (ACR) technology provider Civolution.