Digital video, once a sort of outlier in the media landscape whose value had to be “justified,” is now fully integrated as part of an agency’s digital buy. Moreover, the value proposition has been greatly enhanced with audience planning and buying tool which allow planners to target buys to the individual, says Michael Lampert, SVP of Media and Account Management at 360i, a Dentsu Aegis agency.
Lampert joined 360i from Mediacom last month.
We spoke with him at the Yahoo NewFront event at Lincoln Center. Beet.TV’s coverage of the event was sponsored by Yahoo. Please find more coverage here.