While quality content remains core to premium, digital video, it is the ability to harness data to target specific audiences which is as important. Technology needs to be a central part of the Digital Content NewFronts offering, says Robin Steinberg, EVP at MediaVest in this interview with Beet.TV
We spoke with her at the Yahoo NewFront event at Lincoln Center on Monday night.
Yahoo’s programmatic video offering was very much front and center with the recent acquisition and integration with BrightRoll. Also at the Yahoo NewFront, we interviewed BrightRoll founder and CEO Tod Sacredoti.
Beet.TV’s coverage of the Monday evening program was sponsored by Yahoo. You can find more videos from event here.