With the introduction last year of a live daily concert series produced with Live Nation, live programming has become a major traffic driver to Yahoo and a growing opportunity for advertisers. “Live has become a big priority for Yahoo,” says Lisa Licht, SVP, Marketing Partnerships, in this interview with Beet.TV
At Monday’s NewFront at Lincoln Center, Yahoo announced expanded live programming around news, fashion and finance.
Beet.TV coverage of the event was sponsored by Yahoo. Please visit this page for additional clips.