AOL’s Global Sales Chief: We Can Find the Audience that Matters to Brands

The just completed Digital Content NewFronts was an opportunity for digital publishers to present premium video content to advertisers who would normally buy television time.   The value of  digital is the role of data and the ability of publishers to “find audiences that matters to brands,” explains Jim Norton, Head of Global Media Sales, […]

 

Going Global: AOL Video Launches in UK, Signs Channel 4, others

With a mix of original programming and distribution partnerships, AOL has launched a video destinationl in the U.K. which includes news content from national network Channel 4, says Tal Simantov, VP Global Video, in this interview with Beet.TV While video has long been included on AOL sites in the U.K., this is the first time […]

 

Digitas Real-Time NewsRoom Expands Relationship with Huffington Post

Digitas has struck a deal with Huffington Post for its real-time branded content newsroom platform BrandLIVE that should help marketers move quickly in earned media, says Anne-Marie Kline, senior VP of marketing at Digitas during an interview with Beet.TV at the recent Digital Content NewFronts.

 

Taco Bell Produces Fan-Made ‘Rockumentary’

In conjunction with its Feed the Beat program, Taco Bell is producing a fan-made rockumentary from this year’s South by Southwest music festival, focusing on bands Passion Pit and Wildcat! Wildcat! Beet.TV spoke with Amy Kavanaugh, vice president of public affairs and engagement at Taco Bell, about this novel way of reaching consumers. “What we […]

 

Razorfish’s Lord: Consumer-TV Interaction on the Rise

The growth of consumer-TV program interaction via platforms like Twitter reenforces consumers’ demand for “two-way communication,” and advertisers are finally starting to embrace it, says Bob Lord, global CEO of Razorfish, a digital marketing industry. Content and technology are coming together at the 2013 NewFronts in interesting ways, says Lord. “You’re starting to see a […]

 

Kiip Connects Brands to Consumers via Achievement-Reward Model

Kiip, a mobile rewards app, allows brands to connect with consumers by surprising them with tangible rewards for things they do already in the virtual space, like playing a game, logging a run or completing a to-do list. Beet.TV spoke with Kiip Founder and CEO Brian Wong in this video interview at the Digitas NewFront 2013 […]

 

VC Eric Hippeau: Why We Are Investing in Mobile Video News Start-up “NowThisNews”

News consumption is inexorably moving to mobile devices and New York-based start-up “NowThisNews” is making important strides in creating a mobile-first video news platform says veteran publisher Eric Hippeau,  managing director of  VC firm Lerer Ventures, an early investor in NowThis News.  Today, Lerer and other investors announced they would provide $4.8 million in new […]

 

Digitas’ Chief Creative Officer on Brand Authenticity

Honesty, transparency and authenticity are the new trends in advertising, says Lincoln Bjorkman, chief creative officer of Digitas North America, during an interview with Beet.TV at the Digitas NewFront 2013 in New York. “We’re finding for all brands, yes, you can navigate legal; you can navigate budgets; you can navigate all the different things in your organization out in the […]

 

Harley-Davidson Relies on Social Crowdsourcing for Creative

NEW YORK – Harley-Davidson has turned to customers for creative ideas by relying on crowdsourcing, says Mark-Hans Richer, global chief marketing officer for Harley-Davidson during an interview with Beet.TV at the Digitas NewFront 2013 in New York. “You can say you are close to customers, but how much control are you keeping for yourselves and how much […]

 

Sprint Eyes Social, Attribution, Mobile Tools at NewFront

How to amplify advertising in social channels is a key area of exploration for marketers, says Scott Zalaznik, VP of Digital at Sprint, during an interview with Beet.TV at the Digitas NewFront 2013 in New York.

 

Digitas CEO: Why Real-Time Advertising Matters

While most of the NewFronts events were focused on Web-original video, the theme at the Digitas event was around real-time advertising.  In this conversation, Digitas North America CEO Tony Weisman tells BeetTV why real-time advertising matters, what the agency is doing with the HuffPost Live and the role of video in all this which he […]

 

“The DNA of AOL is to Put a Video on Every Story,” Ran Harnevo

AOL is registering rapid growth in video views, now ranked second to YouTube in monthly views according to comScore, thanks in large part to the editorial “DNA” of putting videos in nearly all stories, says Ran Harnevo, SVP for Video at AOL, in this interview with Beet.TV recorded at the Digitas NewFront event. He says […]

 

Arianna Huffington: We Will Power Real-Time, Native Ads on HuffPost Live

At the Digitas NewFront event last week, the Huffington Post and Digitas announced an arrangement by which the agency can activate real-time, native advertising cmapaigns on HuffPost Live within two hours, says Arianna Huffington in this interview with Beet.TV. We spoke with her briefly at the Digitas NewFront event after her presentation, and just as […]

 

Digitas’ Bitterman: Our NewFront is about ‘Context’

Digitas, the big digital agency that started the NewFronts six years ago, has seen a dramatic growth in the marketplace for Web original video and an expansion of its industry event to now include over a dozen big content producers including AOL, Conde Nast, Google/YouTube, Hulu, Microsoft, Vevo, Yahoo and others. With the explosion of […]

 

“ACR Will Change the World,” American Express’ Paskalis

Audio Content Recognition (ACR) software*,  which synchronizes TV watching with a tablet or mobile device, will “change the world,” says Lou Paskalis,Vice President, Global Media, Content Development and Mobile Marketing at American Express, in this wide-ranging interview with Beet.TV He explains that ACR will provide  brands with a full “sixty minutes” to market to an […]

 

Digitas in Pact with Outrigger Media for YouTube Trendspotting Tool

Outrigger Media, which has developed a proprietary analytics platform  called OpenSlate to track the impact and influence of thousands of YouTube channels, is partnering with Digitas to spot new, influential channels for the agency and its brands, the companies announced on Thursday at the Digitas NewFront event. At the conference, we interviewed Mike Henry, CEO […]