Havas Synchs with Universal Music For Marketing ROI, Dominique Delport explains

LAS VEGAS — Time was, artists rejected the overtures of marketers. In a little-known example, R.E.M. once rejected Microsoft’s lucrative request to use “It’s The End Of The World as We Know It (And I Feel Fine)” in its Windows 95 TV commercial, leaving that honour to The Rolling Stones. In these days of cashflow uncertainty, however, […]

 
 

Beet Commentary: Top Takeaways from CES 2016 by Ashley J. Swartz

LAS VEGAS – Here are some of the take ways from CES 2016 as seen by Ashley J. Swartz, CEO of Furious Corp and frequestn commentator on Beet.TV More Devices, More Touchpoints, More Connections Mean More Data: “The ever increasing number of devices, connections and consumer touchpoints mean more data and more ways to reach […]

 
 

Digital Ad Creativity has Become “Anemic,” AOL CEO Tim Armstrong

LAS VEGAS – While advances in targeted digital media advertising have become increasing powerful, the creative side of has become “anemic” – and needs to be addressed, says Tim Armstrong, Chairman and CEO of AOL, in this interview with Beet.TV We spoke with him last night at CES about advertising and the big year of […]

 
 

Tech Compels Marketers To Change: Havas’ Delport

LAS VEGAS — CES no longer attracts just geeks and tech journalists. This year, swarms of ad agency and ad-tech delegates are in Las Vegas to soak up what’s next in gadgets and software. Speaking from there, Havas Media Group global MD Dominique Delport concludes: “Every marketer should become a user experience designer. We are now living […]

 
 

Sir Martin Sorrell: “The Medium Has Become More Important Than the Message”

LAS VEGAS – The vast changes in media, technology and data have dramatically transformed the advertising industry. Indeed the changes have transformed the very nature of the world’s largest media and advertising company WPP, says its founder and CEO Sir Martin Sorrell, in this interview with Beet.TV He sees CES as sort of metaphor for […]

 
 

GroupM Establishes Marketing Alliance with Fullscreen

LAS VEGAS — WPP’s GroupM, a longtime investor in the Los Angeles based MCN Fullscreen, has announced a production alliance with Fullscreen for the creation and marketing of original video for a range of the giant agency’s clients. Whilst the two have been collaborating for some time, the alliance, called Playa, involves the commitment of […]

 
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