LAS VEGAS —  WPP’s GroupM, a longtime investor in the Los Angeles based MCN Fullscreen, has announced a production alliance with Fullscreen for the creation and marketing of original video for a range of the giant agency’s clients.

Whilst the two have been collaborating for some time, the alliance, called Playa, involves the commitment of a dedicated joint work force based in New York, Los Angeles and London.

We spoke yesterday with Rob Norman, Global Chief Digital Officer of GroupM and Fullscreen CEO George Strompolos about the alliance, the planned activations and content distribution strategies.

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