While Apps have broad utility for media publishers, they are not needed as the associated development costs and complexities are unnecessary, says Jason Pontin, Editor and Publisher of MIT’s Technology Review, in this interview with Beet.TV
In the latest deal underscoring Nielsen’s digital reach, online video platform Videology will integrate Nielsen’s Online Campaign Rating
Online video advertising is still in its infancy and earlier this month thought-leaders came together at the Beet.TV executive retreat to discuss where this nascent industry is headed. In her keynote speech, Ashley Swartz, CEO of Furious Minds, spoke about the emergence of this new advertising format and offered up some key takeaways—”The 10 C’s”—on […]
Consumer preferences around the platforms of video consumption is leading a “revolution” in the video ad medium, says Tom McMahon, president of Videology in this wide-ranging, on-stage interview with Rob Norman, Chief Digital Officer of GroupM, the giant media agency of GroupM.
In the U.S. market, global video portal Dailymotion has embraced brand-sponsored programming as a way to differentiate itself and scale revenue. In a video interview at the recent Beet.TV executive retreat, Dailymotions’ SVP of Sales, Joe Tartaglia, states, “The video landscape is really competitive, so for us to be able to work with brands directly […]
Xaxis, GroupM’s “agency trading desk,” is focused on transforming data into audience portraits. Christina Beaumier, VP of Global Client Development at Xaxis, says, “We aggregate all of GroupM’s demand for audiences and then reach out into the marketplace to find the right inventory for those audiences.” In this session from the recent Beet.TV executive retreat, […]
Addressable TV, two-screen interactivity and targeted advertising are all possible now, but marketers first need to make sure targeting makes sense for the brand, says Jonathan Bokor, Senior VP and Director of Advanced Media at MediaVest, during an interview taped at the recent Beet.TV executive retreat. “You need to start with the client’s objectives. Is it reach, frequency, […]
Video is growing quickly at AOL. The company is now streaming around 700 million videos a month and reaching about 42 million unique viewers. “If you think about the scale, these are actually TV numbers,” Tal Simantov, General Manager of AOL On, told us in an interview at the recent Beet.TV executive retreat.
“Kaltura is the first and only open source video platform,” says CEO Ron Yekutiel. In an interview at the recent Beet.TV executive retreat, Yekutiel spoke with us about Kaltura’s structure and the benefits of open source video.
While the fundamental the technology of video publishing is well established, the “second phase” is about making content contextually relevant, across devices and in real-time. The key is the use of metadata, says Tom Wilde CEO of RAMP, the Boston-based company that provides data services to big publishers and TV networks including NBC Universal, Fox […]
When open source video platform Kaltura first launched. it appealed primarily to the media vertical, as the media industry was the first to use video online.
Video discovery and distribution service Taboola will be focusing more this year on measuring the type of traffic and visitor interaction it generates for publishers, says Adam Singolda, CEO of Taboola, during an interview taped at the recent Beet.TV executive retreat.
A common measurement currency for online video would be ideal, but for now two competing platforms seem to be evolving, says Rob Norman, Chief Digital Officer at GroupM Global, during an interview taped at the recent Beet.TV executive retreat.
Videology, the Baltimore-based video advertising services company, is expanding its platform to television advertising and the company’s management of deep data around consumer preferences is key, says Tom McMahon, President, in this interview with Forrester Principal Analyst Joanna O’Connell.
The giant video site Dailymotion, which has worked with marketers primarly as a distribution platform, is doubling down on content production for brands with new studios set to open soon in Paris and New York, says Roland Hamilton, Managing Director of Dailymotion in the U.S.
AOL, one of the largest syndicators of news/lifestyle/entertainment videos from a range of publishers, will soon launch a platform for marketers to broadly distibute branded content.
Digital video ad marketplace SpotXchange has seen a ten times increase in revenue for its real-time bidding marketplace and a seven times bump in global bid requests from 2011 to 2012, the company announced this week.
VIEQUES — For video to become more discoverable, the metadata needs to be more sophisticated and connect to text and other related videos as well, says Tom Wilde, CEO of RAMP, a content optimization platform during an intervew with Jason Pontin, Editor-in-Chief and Publisher of the MIT Technology Review at the Beet.TV executive retreat
TURNING POINT IN RTB: “The Real Time Bidding Story Is Evolving To Become The Real Time Buying Story,” Forrester’s O’Connell
VIEQUES, PR — The traditional way of thinking about online advertising exchanges is evolving, says Joanna O’Connell, Principal Analyst at Forrester Research.
VIEQUES, PR – Video on the Washington Post has long been a sort of “sideshow” or enhancement to its print reporting, but is now becoming a “prime” platform for breaking news , says Vijay Ravindran, Chief Digital Officer of The Washington Post Company, in this session fromt the Beet.TV executive retreat.
VIEQUES, Puerto Rico — Keep an eye out for “natural language searches” as they relate to video on the Web, as video search is an area likely to pick up speed, says Stephanie Sarofian, senior VP and managing director at Digitas during an interview with Beet.TV at the recent Beet Retreat. She shared her thoughts […]