MIT’S Jason Pontin: “Editors Hate to Hear This,” but Readers Have High Regard for Native Advertising
In a study of MIT Technology Review's online and print consumers, readers found that "native" or sponsored content was ranked number two among the most memorable read, reveals Jason Pontin, Editor-in-Chief and Publisher in this keynote address at the Beet.TV executive retreat held last month in Vieques, Puerto Rico.
VIEQUES, PR – Some of the hottest areas of digital video are exchanges, real-time buying and programmatic buying, but there's some confusion as to the differences. At the Beet.TV executive retreat, Joanna O'Connell, Principal Analyst, Forrester Research digs into those areas with executives from Xaxis, Videology and SpotxChange.
VIEQUES, PR – Social media has caused a shift in advertising. Whereas the advertising experience used to be one-sided, with brands simply pumping their messages out to consumers, now, brands are able to become part of the conversation and actually interact with and engage their customers. On a panel at the Beet.TV executive retreat last […]
As more consumers are beginning to view television content on tablets and other mobile devices, the concept of TV Everywhere is getting more play than ever. At the Beet.TV executive retreat earlier this month, Beet.TV’s Andy Plesser sat down with KIT Digital Global Lead Analyst Alan Wolk to discuss where the TV Everywhere evolution stands, […]
A media property like the Washington Post needs to consider factors such as sourcing and standards when deciding whether to run branded video, says Vijay Ravindran, Senior VP and Chief Digital Officer at the Washington Post Company during an interview with Beet.TV at the Beet.TV executive retreat earlier this month. That’s why the media company often tests those type of […]
Adapting creative for digital formats can be daunting, but there are ways that publishers can make the process easier for marketers. During a session at the Beet.TV executive retreat earlier this month, Ashley Swartz, discussed digital creative with executives at Gannett, Innovid and Jun Group.
About 40% of US consumers use their smartphones while watching TV, but they’re often emailing or posting on Facebook rather than interacting with TV shows on their phone, says Jason Forbes, Managing Director of Zeebox, a second-screen app, at the Beet.TV executive retreat earlier this month. He spoke with Lisa Hsia, Executive VP Digital Media at Bravo, a Zeebox […]
It was back in 2007 when we first met Kaltura CEO Ron Yekutiel on the Sanford campus, at an AlwaysOn conference. He was championing the notion of an “open source” tool box for video producers to create their own video platform.
While publishers like Dailymotion, and big advertising agencies like Digitas are getting fast-increasing demand for native or branded video projects from agencies and brands, the creative direction, or the “brief” on these opportunities, are generally open ended.
AOL’s video syndication platform has expanded with its recent integration with The Weather Channel’s Weather.com, says Tal Simantov, General Manager of AOL On, in this on-stage segment from the Beet.TV executive retreat earlier this month in Vieques, Puerto Rico.
With the proliferation of second screen applications and social media, television networks have at their disposal more tools for innovation than ever. However, while networks are beginning to experiment with these tools they have been slow to adopt, says KIT Digital’s Global Lead Analyst, Alan Wolk in an interview at the Beet.TV executive retreat earlier […]
Video news syndicator NDN registered 49 million unique viewers who watched 578 million videos in January, reports comScore today. The this puts NDN past video giants AOL and Yahoo in monthly uniques.
Digital programming has shifted from the “leftovers” perception to having earned a serious role at the production table, due in part to the success of programs such as Last Chance Kitchen, a digital companion series to Bravo’s Top Chef.
As the flagship property at Gannett, USA Today’s recent Web site revamp will likely serve as a prototype for other Gannett properties. At the Beet.TV executive retreat earlier this month, we heard from David Payne, Senior VP and Chief Digital Officer with the Gannett Company, who spoke with Rob Norman, Chief Digital Officer at GroupM Global, about the new ad/content platform […]
AOL Video has grown its audience by betting on aggregation, syndication and original programming. At the Beet.TV executive retreat earlier this month, we heard from Charles Gabriel, VP for Video Sales at AOL, in an interview Ashley Swartz, CEO and Founder of Furious Minds, about AOL’s strategy with video, ads and targeting.
The Washington Post Readies “Post Everywhere” Video Distribution Play, Chief Digital Officer Vijay Ravindran; Social Reader “Reboot” Coming Soon
Seeing an audience for news consumers who may prefer via video vs. print, the Washington Post is expanding the production of original, stand-alone video — and aggressively distributing video on connected TV’s and via content syndication schemes, says Vijay Ravindran, Chief Digital Officer of The Washington Post Company, in this intetview with Beet.TV
The very nature of the active, engaged consumer of Web video news, who often need to click “play” twice before viewing, makes the experience quite different than the “background” noise of cable television news, says Dan Colarusso, Head of Global Programming for Thomson Reuters, in this interview with Beet.TV
Jun Group, an opt-in video platform that helps brands drive video views on video content, has seen siazable growth in mobile over the past couple of years. At the Beet.TV executive retreat earlier this month, we spoke with CEO Mitchell Reichgut who spoke about this mobile boom, as well as how Jun Group’s service works.
Thanks to social media, digital content and the second screen, networks are able to engage television viewers on a new level. At the Beet.TV executive retreat earlier this month, we heard from Lisa Hsia, EVP, Digital Media at Bravo, who told us about how the NBCUniversal-owned cable channel is tapping into these channels to provide […]
Taboola, the video recommendation and syndication company, has raised a new round of $15 million in funding, bringing the New York/Tel Aviv start-up investment total to $40 million.