Strength In Offline & TV: Experian’s Danaher

SAN JUAN, PR — In the last decade of media, the industry may have conditioned itself to think of digital platforms and online connectivity as offering the best opportunities. But that before the rise of super-powered new TV ad capabilities, and before the sun started to set on some of digital’s key levers. In this […]

 
 

Interoperability Is Key: VideoAmp’s Levine

SAN JUAN, PR — In a world of incredible opportunities to reach audiences across new devices, proliferating devices also pose a problem to advertisers looking to understand their marketing effectiveness. “The trend in TV today or video overall is heavily fragmented across channels<” says Jessica Levine, VP of enterprise solutions, in this video interview with […]

 
 

Blockchain Can Ease Connected TV Ad Tax: Manningham

SAN JUAN, PR — In the not-to-distant future, blockchain-enabled technology could help TV advertisers more accurately measure the effectiveness of their ads and reduce fees paid to intermediaries. That is the promise of Blockgraph, a division of Comcast’s FreeWheel that has been working on realizing the potential. The initiative was launched in December 2018, counting […]

 
 

Roundel’s Kristi Argyilan: Shopper Marketing Is the “New Black”

SAN JUAN– When Target began using its own first-party data – comprised of information culled from 100 million guests – in its own marketing strategy, it saw a better performance than the past third-party data it had been using from partners. That data included online search, transaction and offline data, a key differentiator. “When you […]

 
 

Xandr Goes To Mexico: Paley On LatAm Expansion

SAN JUAN, PR — AT&T’s Xandr digital ad unit is expanding its overseas markets, starting with Latin America. The division includes prior acquisitions like AppNexus and Clypd, making Xandr a key player for helping AT&T TV and video services offer targeted advertising capabilities. Now Allison Paley, Xandr’s director of corporate strategy, wants to take tehat […]

 
 

Addressable Is More Than TV Targeting: DISH’s Arrix

SAN JUAN, PR — For marketers, the single promise of so-called “addressable” TV technology used to be simply targeted advertising. But, in 2020, the promise is much greater than that. Now broadcast platforms are discovering they can offer advertisers a more diverse set of use cases than just targeting alone. In this one-on-one interview at […]

 
 

Furious’s Swartz on Confronting the Challenges of Addressable

SAN JUAN, PR – Like clockwork every year, predictions are made that addressable TV is nearing a tipping point and will soon become ubiquitous. But TV buyers and sellers are still coming up against significant headwinds that have slowed adoption. “There’s this dark side of addressable with many challenges yet to be addressed, and we […]

 
 

WideOrbit’s Eric Mathewson: We’re Making Transactions Easier For Marketers

SAN JUAN. PR – As leaders in advertising management, WideOrbit has a robust marketplace of their own. In an interview with Beet.TV at the Beet Retreat in San Juan, Eric Mathewson, CEO of WideOrbit, discussed the importance of having a robust inventory. Having started 20 years ago, WideOrbit has attached approximately $20 billion into the […]

 
 

Tru Optik Draws A Line From TV To Smart Speakers: Swanston

SAN JUAN, PR — It turns out that many of the advanced software practices being applied to the advanced TV landscape in order to better target and understand advertising deployments can also be useful in a media world without pictures. In this video interview with Beet.TV, Tru Optik CEO and co-founder Andre Swanston says his […]

 
 

WarnerMedia’s David Porter: The Industry Is Collaborating to Overcome Complexities

SAN JUAN– Addressability is an area that many are focused on this year, and WarnerMedia is no different. In an interview with Beet.TV at the Beet Retreat in San Juan, David Porter, vp of ad innovation and programmatic at WarnerMedia, emphasized that he’s excited about the progress they’re making in national linear addressable capability. They […]

 
 

Defining ‘Deterministic’: DISH’s Bokhari Goes Granular

SAN JUAN, PR — In an industry with a marketplace of buzzwords, “addressable” and “deterministic” TV have risen up the charts over the last year. But what is addressable TV, and what is deterministic data? In this video interview with Beet.TV, DISH Network’s GM of data and analytics Kemel Bokhari offers his take. “We define […]

 
 

NBCU’s Dominick Vangeli: ‘Fragmentation Is at an All-Time High’

SAN JUAN, PR– Establishing a system of standards for the TV industry is something that will be crucial for its overall health moving forward. In an interview with Beet.TV at the Beet Retreat in San Juan, Dominick Vangeli, vp of advanced advertising products at NBCU, emphasized this importance, but explained that it will be a […]

 
 

Effectv’s Hamilton Wants To Bust Addressable TV ‘Myths’

SAN JUAN, PR – The ability for marketers to use addressable targeting in TV advertising is a step-change from the medium’s history as a mass-reach channel. So why aren’t more advertisers and their agencies taking advantage? In this video interview with Beet.TV, the national sales VP at Comcast’s ad sales unit explains. “The hesitation around addressable is […]

 
 

Furious’s Swartz: Sellers Must Focus on Portfolio Optimization

SAN JUAN, PR – Today, addressable TV inventory is a limited commodity that fetches a high price, and programmers and distributors tend to sell as much of it as they possibly can. But this approach won’t always increase the value of a linear TV portfolio and may even cause the value of spot inventory to […]

 
 

Six Steps To Converged Ads: 4C’s Gupta

SAN JUAN, PR — In the world of proliferating platforms, advertisers are faced with more choice and more opportunity than ever before – and also a headache. Because, whilst there are many large open ad marketplaces working with common practices, many key media destinations are also closed shops. “Media companies are trying to put together […]

 
 

Balancing ACR & CCPA: Samba TV’s Ackerman

SAN JUAN, PR — By embedding sensors on a consumer’s TV, automatic content recognition (ACR) promises to give advertisers and publishers precise data with which to target. But recent concerns and policies over consumer privacy put that powerful technology on a critical footing – gaining consumer permission is vital. ACR is practised by the likes […]

 
 

Addressable Was The Word At Beet Retreat: TV[R]EV’s Wolk

SAN JUAN, PR. Having just completed a fifty-page deep dive TV[R]EV Special Report into the hows, whys, whos, whats and whens of addressable TV advertising, it was more than a little reassuring to hear many of those findings echoed by the top level TV and advertising executives participating at this year’s Beet Retreat. We started […]

 
 

Omnicom’s Steuer: A More Efficient Ecosystem Needs Collaboration

SAN JUAN, PR– Addressability is evolving. In an interview with Beet.TV at the Beet Retreat in San Juan, Jonathan Steuer, chief research officer at Omnicom Media Group discussed the present and future of addressable. One of the exciting parts of the here and now is that supply enablement is finally moving forward. The sheer amount […]

 
 

More Measurement Is Coming: Spectrum Reach’s Norris

SAN JUAN, PR — Carpenters have an old proverb: “Measure twice, cut once.” It’s designed to convey the importance of accurate measurements in a skilled trade. Now it might also be applied to TV advertisers, whose ability to measure the efficacy of their spend is undergoing a revolution. Charter’s Spectrum Reach ad sales division is […]

 
 

Linear TV Is Going Addressable & National: Comscore’s Hinnant

SAN JUAN, PR — Cable TV operators and other service providers may have been amongst the first to be able to offer their advertisers advanced TV targeting capabilities like dynamic ad replacement. But new advances mean the TV networks which historically run over the operators can also now offer equivalent functionality. “Up until today, addressable […]

 
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