Robert Andrews

AMSTERDAM — More languages means more opportunity to make money from video. That’s the pitch according to Dotsub, the New York-based online video subtitling and translating outfit. “With captions and subtitles, there’s a great correlation between more views, more completions,” enterpris sales head Peter Crosby tells Beet.TV in this video interview at the recent IBC […]

AMSTERDAM — One of the coolest video networking technologies out there has to be the likes of LiveU, which combines multiple mobile networks in a single area in to a single channel of capacity for distributing online video. At the 2012 Olympic Games in London, many broadcasters used the technology to funnel video between locations […]

One name with which some in the online video business may not be overly familiar is Vidyo. The New Jersey-based provider of videoconferencing technology often sits in the background whilst its clients roll out products partly based on its code. “Google Hangouts (video chat) is built on the Vidyo technology,” Vidyo VP Ray Glynn tells […]

Time was, Akamai was a plain old content delivery network. Then it began offering video distributors Sola analytics tools to track audience behavior and quality of video service. Sola‘s latest addition this year, Viewer Diagnostics, aims to tell advertisers and video service operators just how well end users are experiencing their video. “We can see […]

“Data is the new oil”, the saying goes. For marketers, that’s nearly the case, says Adobe’s product marketing director Tim Waddell. “Rich, first-party data is the DNA of any advertising campaign,” Waddell tells Beet.TV in this video interview, “the number-one data source that a marketer should be using.” But Waddell says Adobe’s own data shows […]

Advertising networks must provide more specific data to target ethnic online video use that is outpacing that of the populace at large, according to one ad group exec. “If you’re African-American or Hispanic, you’re twice as likely to be sharing, downloading, watching video, texting,” SMG Multicultural EVP and digital innovation director Marla Skiko tells Beet.TV […]

Video is playing catch-up to display in the advertising stakes – so who could be the big fish in a pond that’s about to grow bigger? Speaking at Beet.TV’s programmatic leadership summit, former Forrester principal analyst Joanna O’Connell rated AOL’s acquisition of programmatic video outfit Adap.tv “very cool” and “a big stake in the ground”. […]

You could spend s lifetime grumbling about the difficulties targeting users with ads across screens because some screens don’t support cookies – or you could just make the best of what’s available to you. “We’re able to look at some users across devices,” ad-targeting technology group Turn‘s senior business development director Mark Balabanian told Beet.TV’s […]

Programmatic ad trading facilitator Rubicon Project is rising on growing interest among publishers like News Corp to sell ads using the technique on their own terms. Although some publishers believe the ad-selling model devalues their ad inventory, News Corp and The New York Times this year launched their own programmatic ad exchanges – the latter using DoubeClick […]

AMSTERDAM — Multi-purpose social TV app Zeebox has spent the last couple of years dreaming up ways to help viewers engage with TV channels and each other. Its latest release helps them revel in shows that aren’t on conventional channels. Speaking with Beet.TV at the IBC show, co-founder Anthony Rose said the Zeebox app, which […]

Newspaper websites in the BH Media Group are taking on the syndicated online video wire from NDN (News Distribution Network) in an effort to gain more viewers and video ad dollars. “We just signed Berkshire Hathaway properties,” NDN COO Eric Orme told Beet.TV’s programmatic leadership summit, presented by SpotXchange and hosted by The Hearst Corporation. […]

COLOGNE — One segment of company amongst the burgeoning video ad tech vendor space helps advertisers work out whether their ads on increasingly busy websites are actually ever viewed by distracted users. So how do these outfits report back? Laurent Nicolas, president of French viewability measurer Alenty, says he sees two emerging methods. “One levels needs […]

Online video ad company TubeMogul and  Interpublic’s IPG Mediabrands  media agency are cozying up farther. Or rather, their video data are. The pair announced TubeMogul has been integrated in to IPG’s custom data stack, in what CEO Brett Wilson says adds ” seamless access to private inventory and cross-inventory GRP optimization” … “that enables IPG […]

Skateboarding dogs may not command as many viewers as Breaking Bad – but that doesn’t mean Dailymotion is going to abandon user-generated content to pursue premium content rights. “If you look at the landscape, you have the program sites like the AOLs and Yahoos of the world and you have us and YouTube on the […]

For many in media, “programmatic” methods of advertising sales are geared to targeting and selling cheap inventory automatically, whilst conventional ad operations retain the task of selling main-line display ads. But there may be a third way. “At Heart, we’ve merged the functions – programmatic, sales and ad ops are now one,” Hearst’s revenue platforms and […]

The programmatic ad-targeting techniques that are making waves in display advertising are commonly associated with low-value ad inventory. But The New York Times, a top-tier publisher which started selling some of its ads programmatically in May, doesn’t see it that way. “We’re set up a little differently from a lot of other publishers,” the Times’ […]

Launched two years ago, Nielsen’s Online Campaign Ratings has become a popular way to measure and price the effectiveness of ad campaigns, even if its reliance on gross rating points makes digital look a little like old TV. The OCR uses Facebook as its main method of tracking ad views. But now it is set […]

AMSTERDAM — Scottish commercial TV broadcaster STV has spent the last few years building up its STV Player multi-platform catch-up service. Now it will soon be able to commercialize live video in the same way it is on-demand. Earlier this month, the outfit inked a deal to use YoSpace to power ads in its live […]

AMSTERDAM — These days, it seems like hardware manufacturers are pushing out a new mobile or TV device every other day. For video content companies, that is a tremendous opportunity – but reaching the plethora of gadgets can also be a headache. “One of the key complexities is fragmentation of devices on the market,” Accedo […]

Buying of online display ads through automated, “programmatic” techniques is booming, redefining that segment of the industry. So when will the same happen to video-format ads? “Programmatic video has not grown as quickly as our overall business in north America,” says Brian Gleason, the north America MD of GroupM’s data unit Xaxis admits to Beet.TV […]