Robert Andrews

When you just took $7.5mn from one of the world’s leading pay-TV operators, you can afford to be bullish. In this video interview with Beet.TV, a founder whose company helps deliver one of the new-wave methods of measuring TV audiences says one of those in the crop of techniques is “over-hyped”. Samba TV CEO Ashin […]

Is it a brand’s job to tap in to challenging and sometimes dark political times, or to help consumer escape the darkness? Both, says one agency executive who was intrigued to see both opportunities presented to her at the recent NewFronts content shop. In this video interview with Beet.TV, MediaCom digital investment associate director Heidi Capnerhurst […]

It announced 20 million paying subscribers in May but nevertheless plans to offer advertising in its live TV offering this quarter. Hulu is on a growth curve. But is the joint venture building its subscriber base, and what role does advertising play in a subscription-driven company? In this video interview with Beet.TV, Hulu subscriber growth […]

How can brands opt out of advertising in the next PewDiePie before a controversy kicks up? After the scandal in which one of the world’s biggest video stars unwisely broadcast Nazi content, YouTube is hiring 10,000 moderators, as the brand safety concern rumbles on. But human moderation at this scale is a losing battle. YouTube and […]

UK license fee-payers may be already be familiar with Live Lounge, the BBC Radio 1 strand which sees artists visit the Radio 1 studio to record intimate performances. But now the BBC is going global and multi-media with its music offering. At NewFronts in New York, the event at which premium publishers tout their upcoming […]

Its core business is owning TV channels and movie studios – so why has Viacom bought in to the conference business? Connections, according to the man at the center of the deal. Back in February, the MTV owner – which is itself the target of a takeover by CBS – acquired eight-year-old VidCon, which examines how […]

Could a yogurt brand hold the key to the future of advertising? Abbey Thomas thinks so. The Tremor Video DSP chief marketer was talking with Beet.TV, fresh from the stage at this month’s IAB Video Symposium in New York, where she interviewed the food company’s own marketing senior director Eddie Revis. There, she discussed how Chobani […]

His agency was the product of a merger between two others; now Carl Fremont wants the industry to keep thinking differently. In this video interview, the president of the Wavemaker/Wunderman alliance urges advertisers and agencies to change their approach to meeting consumers’ expectation for a great experience. “Every brand really needs to find out what’s […]

It recently got acquired in to Oracle’s fast-growing ad-tech stack, after majoring on helping advertisers understand the context within web pages. But Grapeshot is not yet done bringing “contextual intelligence” to market. The tech company crawls the web, indexing and interrogating pages to identify their inner content, so that it can make that intelligence available […]

There’s a reason it’s called “brand content”. While one of the publishers most commonly associated with the practice is certainly skilled at creating its own content, it says the involvement of paying sponsors is critical. Vice Media head of sales Dawn Williamson says those campaigns don’t just look better; they perform better, too. “We often […]

There are now so many device options for receiving television “over the top“, that the space underneath the bottom of TV sets is becoming cluttered. But one stands head and shoulders above others, according to a boss from one tech company helping advertisers deliver in to the new channels. “(There is) anything from smart TV, a Samsung or […]

Three years ago, Kellogg’s didn’t spend a cent on YouTube.Last year, it tripled its spend. In fact, once a digital laggard, Kellogg’s now spends up to 70% of its marketing budget on digital, a company president told this week’s NewFronts event, at which content publishers touted their upcoming roster to advertisers. What did Kellogg’s like […]

In a world of data, where is the emotion? Over the last few years at Beet.TV, we have reported on several new approaches to ad targeting that ask that same question. In one of the most notable, Unruly Media’s system indexes web video by emotion – like “exhilarating”, “sexy” and “cool” – so that advertisers can […]

At this week’s NewFronts event in New York, where publishers tempted ad buyers to spend ahead on their upcoming content line-up, one of the world’s leading news publishers sought to convince brands that news, in 2018, is not such a bad channel after all. There is a lot of bad news to go around, with […]

There’s a saying, “no news is good news”. But, for a growing number of advertisers these days, it seems “bad news is bad news”. And there is a lot of bad news to go around, with troubled political climates around the world. That bothers the executive who runs what is often considered to be one […]

When The New York Times launched its The Daily podcast a year ago, it had its share of skeptics. Well, they’re not skeptical anymore. Pitching its content to ad buyers at this week’s NewFronts event in New York, The New Times reported the daily audio show, which is also extending to radio, clocks between two and […]

What separates WPP from the dodo? One is an extinct animal – but could the ad agency holding group also about to become one, too? In recent months, many agency holding groups have reported revenue trending down and share prices have fallen, after challenges including the rise of brands buying direct from online platforms. And […]

What can advertisers expect from YouTube this year? Human vetting of the most-watched content, more signals from the rest of Google’s services, influencers on-tap and shorter ad formats. That is according to Tara Walpert Levy, the video platform’s agency and brand solutions VP.  We spoke with her Monday after the MediaLink NewFronts kickoff breakfast hosted by […]

The season in which digital media publishers pitch their upcoming content roster to advertisers is in full-swing – but what do advertisers’ agencies hope to get out of this year’s Digital Content NewFronts? One agency exec says he is hoping to find a worthy rival to Google and Facebook, and proof that old-line publishers can […]

It’s kick-off day for the Digital Content NewFronts, the spring season when online publishers emerge to showcase their upcoming content offerings to interested advertisers. As Variety reports: “Digital players such as Hulu, YouTube and Vice are all slated to pitch Madison Avenue power brokers at this year’s slimmed down NewFronts, which kick off April 30 […]