LAS VEGAS — Over-the-top devices are the fastest growing screens for watching content across platforms, says Jeremy Helfand, VP of Video Solutions at Adobe, in an interview with Beet.TV.
“[Over-the-top] is no longer an experiment, but an expectation to watch content wherever and whenever you want,” he says.
Adobe Primetime saw a 350% growth in the use of over-the-top devices year over year, and such devices now comprise 16% of TV everywhere viewing. In addition, more than two billion TV Everywhere streams were authenticated last year, and more than 80% of those streams occurred on non-desktop devices, he says. “That speaks to the portability viewers expect in watching their favorite TV content,” he says.
TV Everywhere growth is coming from episodic content. Sports drove initial viewership, and now the fastest-growing segment of TV Everywhere programming lies in TV shows.
We interviewed Helfand at the NAB Show. Beet.TV’s coverage of the show was sponsored by Akamai. Please find more coverage from Las Vegas here.