Consumer habits have become the biggest driver of change in the media business and in enterprise too, says Kay Koplovitz, Chairman and co-founder of Springboard Enterprises in an interview with Beet.TV. The prevalence of mobile and digital devices and their growth worldwide is leading media and corporations to shift how they run their businesses.
“Consumer habits have taken over and they are in control now. What consumers have in the palm of their hand is powerful and they have a loud voice they didn’t have before,” she says. This consumer-centric mindset will only intensify in the next five years as the number of Internet users worldwide booms, she predicts. This year, the number of global Internet users should surpass 3 billion, eMarketer has said. By 2018, it should reach 3.8 billion, the research firm has said.
A change of this magnitude will create the need for more programs, services, health care and other opportunities. Specifically, Koplovitz expects the delivery of health care services online will blossom. “Consumer habits will affect how the outcome and prices in the delivery of services will curve and bend and become more reasonably priced,” she says. “I wake up every day and see nothing but infinite possibilities.”
Currently, Koplovitz serves as and cofounder of Springboard Enterprises, a platform for investors and venture capitalists to connect with women led businesses. Koplovitz is best known for founding the USA Network in 1977, becoming the first woman to head a TV network. She also pioneered bringing professional sports to cable TV, negotiating and overseeing sports deals for baseball, basketball, hockey and more.
This is segment is part of Beet.TV’s “Media Revolutionaries,” a 50-part series of interviews with key innovators and leaders in the media, technology and advertising industries, sponsored by Xaxis and Microsoft. Xaxis is a unit of WPP. Koplovitz was interviewed for Beet.TV by David J. Moore, Chairman of Xaxis and President of WPP Digital.