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Do Brands Have A Place In Web3? Ad-Tech, NFT Leaders Discuss
CANNES — Right now, the collection of technologies known as “Web3” seems a little murky to some. But, once upon a time, marketers thought the same thing about “Web 2.0”. In the Web3 panel, The Creator Economy & The Future of Video, at The Mediaocean Retreat, two executives unpicked how brands and agencies should think […]
Lean Enough To Measure-Up: EDO’s Krim Finances The Future Of Media Analytics
CANNES — The new-wave TV ad measurement provider co-founded by actor Edward Norton has taken an $80 million investment designed to expand its sales and marketing operations. EDO, which aims to correlate audience outcomes to ad exposure, took its biggest investment round to date. In this video interview with Beet.TV, Kevin Krim, president, EDO, explains […]
First-Party Is Fuel For The Future Foundation: Oracle’s McBride
CANNES — In an advertising world shook-up by privacy regulation and practices, marketers’ own data can build a “bridge” to the future. A growing number of brands are coming to that realization. In this video interview with Beet.TV, Ryan McBride, Sr. Director, Global Head of Product Strategy, Oracle Advertising, explains why it is true. Fuel […]
Brands Should Prepare for Next Tech Trends: OMD CEO George Manas Chats With Omnicom Media’s Ben Hovaness
CANNES – Separating passing fads from enduring innovations can vex marketers as they decide what kinds of technologies to adopt in their advertising. Lately, there is consistent discussion about Web3 as the next stage in interactive media after the commercialization of the internet and the growth of social media. Web3 is seen as a more […]
Addressable Is Afloat: Canoe’s Hassell
CANNES — It took a while for the infrastructure to get rolling, but now addressable TV is hitting its straps. That is the view from a growing number of executives talking about the new capability to swap out linear TV ads for targeted alternatives. In this video interview with Beet.TV, Joel Hassell, CEO, Canoe Ventures, […]
More CTV Equals Better Reach At Optimal Frequency: iSpot’s Muller Reveals NBC Findings
CANNES — It is now more than half a year since NBCUniversal joined the alternative media measurement movement by tapping new-wave measurement provider iSpot.tv. So what has been discovered so far? In this video interview with Beet.TV, Sean Muller, Founder & CEO, iSpot.tv, lifts the lids on the main trend lines. Test and learn NBCUniversal […]
Women Have Many Ways to Help Each Other With Career Advancement: Lynn Branigan, She Runs It
CANNES – Women in leadership roles at work are important role models for other women who seek to advance their careers, start businesses and handle a variety of competing responsibilities. Sharing the benefits of their experiences with other women is especially helpful and is a key mission of She Runs It, the organization that started […]
Prepare For New Privacy Law With First-Party Data: LiveRamp’s Prasad
CANNES — With GDPR, cookie deprecation and limits on mobile device identifiers, it has been a tumultuous couple of years for anyone trying to target digital advertising. But more change is on its way. In this video interview with Beet.TV, Jay Prasad, Chief strategy Officer, TV & Measurement, LiveRamp, explains why advertisers need to take […]
Agencies Vs Procurement: 4As & ANA Leaders Want To Heal A Fractious Relationship
CANNES — In tough times when belts are being tightened, how can marketing agencies fight for corporate dollars to spend? In this fireside chat at Cannes Lions, two industry group leaders debated how internal structures shape marketing procurement: Marla Kaplowitz, President & CEO, 4A’s Bill Duggan, Group EVP, ANA Look beyond cost “The questions are […]
Attention Metrics Offer Improved Consumer Insights for Advertisers: dentsu X’s Leah Meranus
CANNES – Consumers are dividing their time among a bigger selection of media channels and connected devices, and it’s not always clear whether they’re paying attention to advertisements that appear among their preferred choices of content. This uncertainty has spurred greater interest in measuring attention. “Marketers really need to start focusing on attention as a […]
Morning Brew’s Barwick Cuts Through The Web3 Froth
CANNES — Many of the technologies lumped into standard “Web3” definitions are now at the peak of Gartner’s Hype Cycle. But reporters’ BS detectors don’t necessarily let the PR get that high. In this video interview with Beet.TV, Ryan Barwick, Reporter, Morning Brew, gives his take on how interesting Web3 tech really is. Early innings […]
Europes’s EGTA Hopes for Nielsen ONE, as ‘Gold Standard’ Measurement’
CANNES — Although we are seeing many broadcasters and video platforms experiment with new measurement vendors beside Nielsen, the “alt currency” game is not yet over. In this video interview with Beet.TV, Katty Roberfroid, Director General, EGTA, says she wants to see the traditional “gold standard” of TV measurement continue. Upgrade the standard “To us, […]
Roku’s Ben-Youssef Fights To Maintain Viewer Experience Amid Ad Innovation
CANNES — How do you push more innovative ad experiences into the most popular connected TV platform whilst also keeping viewers happy and breaking down industry silos? Youssef Ben-Youssef, Head of Ad Platform, Roku, takes a consultative approach. In this video interview with Beet.TV, he explains how he balances innovation and choice. Format frenzy Roku’s […]
Social Media Marketing Requires Grasp of Consumer Tastes: TBWA\Chiat\Day NY’s Nancy Reyes
CANNES – Brands that seek to engage consumers on newer social media apps such as Snapchat, TikTok and BeReal must learn how people use the platforms to share content, stay in touch with each other and entertain themselves. Without these insights, marketers run the risk of turning off consumers, facing mockery and damaging their brands. […]
Simplify, Show Up, Invest In Life: TikTok’s Watler Finds Her Purpose In Presence
CANNES — For many people, the quest to find and codify a life purpose can be overwhelming, enveloping. Krystle Watler was one of those people. But, in this video interview with Tameka Kee for Beet.TV, Watler, Head of Creative Agency Partnerships, NA, TikTok, explains how she changed her life – and how she encourages young […]
Deficient Metrics Drive Vicious Circle in Lower Ad Spending on Diverse Media: AIMM’s Lisette Arsuaga
CANNES – The media and marketing industry has touted the importance of including under-represented people in advertising and content, but they don’t have the right tools to measure those efforts, said Lisette Arsuaga, cofounder of the Alliance for Inclusive and Multicultural Marketing. The majority of data providers are telling marketers “that their data is 95% […]
Media Interoperability Will Unlock More Revenue Growth: Comcast Advertising’s James Rooke
As marketers seek to reach consumers among a variety of media channels and electronic devices, Comcast Advertising is working to help them to harness data to improve their targeting. “We’re really proud of the work we’ve done across Comcast Advertising more broadly at enabling more programmers and networks to be lit up by addressable enablement,” […]
Agility, Control, Data: Sorrell’s Watchwords For 2025 Brands
CANNES — In an industry that moves as fast as digital marketing, it isn’t really that far away. So, what does one of the business’ best reads of tea leaves think brands will look like in 2025? In this video interview with Beet.TV editorial advisor Jon Watts at Cannes Lions, Sir Martin Sorrell, Executive Chairman, S4 […]
App Behavior Creates Audience Segments: T-Mobile’s Zhu
CANNES — Mobile carriers may have a place at the mobile advertising table after all. The networks were initially expected to be big beneficiaries when mobile advertising was in its infancy, but have somewhat sat out the explosion as connectivity conduits. A new T-Mobile technology aims to change that, providing marketers with actual mobile use […]
Professional Purpose Is Grounded in a Sense of Legacy: Spark Foundry’s Esther ‘E.T.’ Franklin
CANNES – Giving people a sense of purpose at work increasingly is viewed as a necessary step toward keeping them engaged with what they do. About 85% of people said they feel as if they have a sense of purpose, but only 65% believe they can describe that purpose, according to a survey by consulting […]
The Quest For The Leading Indicator: Hilton’s CMO Wants Proof Of Attention
CANNES — When you’re spending hundreds of millions of dollars, you tend to want to see a provable return on investment. That is why so many marketers are now searching for more meaning from their ad metrics that than proxy datapoints. In this video interview with Beet.TV, Mark Weinstein, CMO, Hilton, explains why he wants […]