SAN FRANCISCO — With its update to the latest version of Final Cut, Apple has upset many users and has created an opportunity for Adobe's Premiere, according to Al Mooney, Product Manager for Premiere, in this interview with Beet.TV.

Says Mooney, Apple's Final Cut Pro 10 "has made eyeballs turn towards us."  In this interview, he explains how the company hopes to expand its user base by heavily discounting its software for Final Cut users, along with community support and training.  It also hopes to pick up Avid users.

We spoke to Mooney at Adobe's San Francisco offices last week.

Andy Plesser