While most online advertising has been created to encourage consumers to click to a marketer's site, mobile advertising is different and and advertising is increasingly self-contained, providing consumers with microsites, says Catherine Spurway-Hepler, SVP of Strategy at PointRoll, the digital advertising services unit of Gannett.

In the interview, she speaks about trends in mobile advertising.  She is presenting at today's IAB mobile conference in Manhattan.

More on Gannett's overall digital strategy reported today by David Kaplan at paidContent

Andy Plesser