COLOGNE, Germany, Scott Ferber, founder of Advertising.com and Videolgy, sees the future of adtech as an interoperable scenario, not a siloed one amongst various tech vendors. He sees Videology’s role as “stitching together” the various pieces of the ecosystem. We spoke with him about the evolving programmatic landscape in this interview at DMEXO.
This video is part of series of videos covering DMEXCO. Please find all of our coverage of the show right here. Beet.TV’s coverage of DMEXCO is sponsored by Videology.