Andy Plesser
Big Breakthough: Adobe Tracks Consumption of Downloaded Video
Yesterday in Las Vegas at the NAB convention, I interviewed Adobe’s Ashley Still about the platform. She explained the novel monetization scheme that involves content creators sharing advertising revenue with Adobe. She also explained the issue of analytics. With iTunes publisher know the numbers of downloads, but many find it difficult to track how many […]
Earth Day Alert: Going Green in Sonoma this Sunday with National Geographic Chair Gil Grosvenor
If you are in the Bay Area this Sunday, you should make your way up to Sebastopol for an awesome Earth Day fundraising party for the National Geographic Society and other institutions fostering sustainability. (Earth Day is actually April 22.) The theme of the day is solutions. Keynote speaker Gil Grosvenor, Chairman of National Geographic […]
Obama Campaign is “More Aggressive” with Online Video, CNN’s John King
Yesterday in Las Vegas at NAB conference, I caught up with John King, national correspondent at CNN. We spoke about the impact of online video on the presidential campaign. He says that the Obama campaign had an early start and is most aggressive but points to progress with the Clinton campaing and the clever video […]
Akamai Expands into Transcoding Services
Akamai, the world’s biggest content delivery network, is expanding its offering to provide transcoding services to content creators. The news was released here at NAB. With the demand for files to be transcoded into multiple formats escalating, coupled with an increasingly competitive CDN market, this looks like an important move to us. I interviewed Akamai’s […]
Akamai Sees “Real Adoption” of HD Video in the United States and Most Broadcasters Want It, Study
l Here in Las Vegas, there is great deal of interest in creating and delivering HD video content to the home. The world’s biggest content delivery network (CDN) which delivers video files around the world is Cambridge-based Akamai. They had a big presence at the show and brought out the big guns, including founder and […]
Lost Remote is Found in Las Vegas, Pioneering Blog is on the Scene at NAB
Way back in 1999, Lost Remote was created to cover the television industry by a group of television news executives who wanted to create and share news in a different form. The blog has an influential following and has been getting advertising revenue. I caught up with one of the founders and current editor Cory […]
“Video Indexing is Key to the Future of the Web,” Chief Adobe Strategist Mark Randall
The future of effectively indexed online video is "key to the future of the Web," says Adobe’s Mark Randall, chief strategist at the Dynamic Media group. Here in Las Vegas at NAB, Adobe made a big step in this direction with the announcement of a new text to speech functionality for its editing software. While […]
Live from Las Vegas from the Floor of NAB
See replay of our interviews at NAB in Las Vegas on our Mogulus channel. Note: The image above is not the player but a still image. — Andy Plesser
CNN Videos Find Longer Form Online
CNN has been creating Web specific video for some time. Live streaming has greatly increased since the news organization took the subscription wall down around its paid streaming service known as Pipeline. I caught up with Sandy Malcolm, Executive Producer of CNN.com about how the Web has afforded her company with new ways to present […]
Who Needs Ads around Online Video? It’s the “Economy of Reputation” that Drives Most Content
Click to play In our industry, there has been a great deal of discussion and angst around the viability of video advertising around clips. How can we "monetize" all this? Sure, that’s the primary solution for media companies and content creators who have based their business around advertising. But, the thing is that effective video […]
“Era of Destination Sites is Over,” Blip.tv’s Dina Kaplan
Click To Play The monetization of online video will happen when clips containing overlay ads are broadly distributed on Web sites, blogs, social networks and in downloaded media. The big opportunity for video content producers are in these emerging syndication schemes, not "destination sites," says Dina Kaplan, co-founder of Blip.tv. Former YouTube executive Daniel Blackman […]
New York Times Magazine: “Can Cell Phones Help End Global Poverty?” Nokia’s Jorma Ollila Calls the Technology a “Great Equalizer”
Cell phones are having a profound effect on the economies of the emerging nations, according to an article in this Sunday’s New York Times. Sara Corbett followed Nokia researchers around the globe to report on how the proliferation of mobile phones is creating commerce and new opportunities for many just stepping out of poverty. It’s […]
Charlie Rose Readies Online Onslaught: Web Video is Getting More Intelligent
Click To Play Charlie Rose, the thinking person’s late night talk show host, has undertaken an ambitious plan to edit 4000 hours of archives into short Web videos under four minutes. While many of the shows are available online, in the long form, the project will involve edited shows into smaller segments for sharing and […]
Rockefeller Family’s VC Fund Likes Online Video
Venrock, the venture capital arm of the Rockefeller family, has been investing in online video start-ups, recently participating in a round with TurnHere, the Emeryville-based video services company. Yesterday at the AlwaysOn conference in Boston, Kara Swisher moderated a panel. Luckily for us, she did some reporting and video news gathering, which we have posted […]
Digital Breast Cancer Screening on the Rise along with Anxiety, The New York Times Reports
In a front page story of today’s New York Times, Denise Grady writes that the transition of mammography from film to digital has created some anxiety in patients whose doctors are learning the new technique. For some physicians initially using the modality, there is an increased number of follow-up visits for additional studies, which can […]
Adobe Media Player Provides Download Functionality for Big Files
Click To Play Watching a video in a high quality, H.256-encoded Flash video looks pretty much the same whether it’s streamed in a browser or viewed in the new Adobe Media Player (AMP) For large, high quality files, streaming is not necessary practical, given common bandwidth and processing constraints. For these files, downloading is often […]
Hold the Presses: Adobe Enters the Media Business: Advertising Sales as Software Services
As Adobe launches today its much-anticipated desktop application called the Adobe Media Player (AMP) with big content partners, the business model around the new technology is quite novel. The software giant is providing its platform to producers and is splitting advertising revenue. Adobe isn’t selling advertising. The new business is a hybrid of sorts: Software […]
Yahoo News Videos Hit 200 Million Monthly Streams…and not “Locked in a Video Ghetto”
Click To Play Yahoo! News, the most popular news destination, is experiencing strong growth in the views of its videos. A spokesman told me that monthly viewership is way in the past six months. It has averaged from 150 to 200 million steams per month. I am told views in February were up 163 percent […]
Nokia Chairman Jorma Ollila: “Technology is a Great Equalizer”
Click To Play Jorma Ollila, the long serving chairman and CEO of Nokia was in Manhattan today for the announcement of the finalists of Finland’s Millennium Technology Award. The event took place at the New York Academy of Sciences. Ollila, who is no longer CEO but holds the title of Chairman at both Nokia and […]