LAS VEGAS – Having acquired Videoplaza a couple of years ago, video software supplier Ooyala is positioning itself as an “integrated video platform” (IVP) – and it’s not afraid to call on help from some major players to offer customers a richer service.

Exhibiting at NAB Show, Ooyala – whose offerings include media logistics, video platform and video advertising – announced two partnerships:

  • One to tap Microsoft’s machine learning platform to automatically identify the people and things inside video content.
  • And another with Adobe, wherein Ooyala compatibility with Adobe’s Primetime SDK will give customers the online broadcasting scale afforded by Adobe’s platform.

Speaking with Beet.TV at NAB Show, Ooyala founder and products and solutions SVP Belsasar Lepe explained the integrations.

“(Customers) are able to send their video content to the (Microsoft) Cognitive set of services they’re able to automatically mine that content for very useful bits of metadata,” he said.

“For instance, we can identify who is in a particular piece of content, we can leverage speech to text to create closed captioning …, we can drive better personalisation or better ad targeting.

“Given issues occurring today with brand safety, with advertising being shown alongside extremist content on YouTube, solutions like this help increase the knowledge around what’s happening in the content, making sure the ad strategy takes in to account what’s going on inside the content.”

Ahead of the show, Ooyala chairman Stephen Elop named Jonathan Huberman its CEO, formerly CEO of Syncplicity.

This video is part of Beet.TV’s coverage of the 2017 NAB Show in Las Vegas.   The series is sponsored by Ooyala.  For more coverage of NAB, please visit this page.