“Invalid Traffic” is Highest in Mobile Video, Ernst & Young’s Terlizzi

Fraud, malware and pirated sites are costing the digital media industry over $8 billion a year. While the problem pervades all digital media, the highest percentage of invalid traffic is for mobile video at 12 percent, says Nick Terlizzi, Partner, Media and Entertainment Advisory Services at Ernst & Young LLP in this interview with Beet.TV E&Y […]