Formats & Frequency: DIRECTV’s Van Houten Innovates To Make Ads Less Disruptive

CANNES – At the start of every episode of The Minimalists, one of the most popular podcasts in the world, listeners hear the hosts declare: “Advertisements suck.” That is the kind of battle facing marketers, as a generation of mindful media consumers grows tired with interruption and commercialization. But many in advertising recognize the concern. In […]

 
 

AT&T Delivering TV Ads to Households at Scale, “Without Waste,” Van Houten

LAS VEGAS – After its $48.5 billion acquisition of DirecTV and its alliance with Opera Mediaworks, AT&T AdWorks is delivering addressable ads to the household at scale via its cable and satellite boxes and to IP devices, says AT&T’s Matthew Van Houten, Director, Strategy and Business Development. We spoke with him earlier this month at CES for […]