LONDON — They both received investment from the big German TV group RTL, now video ad tech companies Clypd and SpotX are set to solidify their partnership even further under the same stable.

Already this year, the pair told Beet.TV they would team up, after RTL’s $144m investment in to SpotX in 2014 and $19.4m in Clypd this April.

Clypd CEO Joshua Summers says the hook-up is enabling advertisers to buy unduplicated audiences across both digital and linear video inventory, including retargeting from one medium to the other.

Although this works on an individual-advertiser basis, Summer tells Beet.TV the pair will bring it to “open market” in 2016.

Clypd already works to help US cable networks and channels like Discovery better target viewers. Summers says the RTL investment is helping Clypd understand the disparate multi-market of Europe.

 

This video was produced at the Future Of TV Advertising Forum presented by Xaxis. You can find more videos from the Beet Retreaton this page.