The very notion of an advertising campaign is changing from longterm planning to realtime delivery and media optimization.
Mindshare has been one of the media agencies in the forefront of the transformation. While the agency employs a number of tools including programmatic, the aim now is around “automating intelligence,” explain Jordan Bitterman, Chief Strategy Officer of Mindshare NA.
In this video interview, he cites agency’s efforts to cull various sources and vendors into an integrated solution.
We interviewed him at Media Future Conversations 2015: Unblocked – Valuing Human Attention In A Content-Driven World, an event presented by true[X] in association with Beet.TV Please find more event videos here.