Facebook’s Instagram unit has announced a range of new advertising units including a 30-second video ad unit and a premium product called “Marquee” which allows brand to “own” a prime position in the Instagram feed, explains Patrick Harris Global Agency Development lead at Facebook,  in this video interview.

He says that advertising on Instagram is launching in 30 markets.  First to use Marquis is FOX networks for the promotion of the fall program line-up.  More on the new ad unit reported last week by Variety.

This interview is part of a series of videos leading up to the DMEXCO conference in Cologne. The series is presented by 4C Insights + Teletrax.

 

The Road to DMEXCO, presented by 4C + Teletrax, Uncategorized