Facebook Wants Advertisers To Think Different About Auto-Play

LAS VEGAS — These days, consumers recognize silent auto-play is becoming a standard for videos delivered in feeds. But advertisers are still trying to find the true value in a format that nobody clicked and nobody heard. Ad holding group WPP’s chief Sir Martin Sorrell recently said Facebook, the biggest exponent of the format, “has a lot […]

 

Facebook Page Redesign Chases ‘Frictionless’ Commerce: Harris

Facebook is tweaking the way businesses can present themselves using Pages, and one of the execs in charge says it’s about getting better representation and better outcomes on mobile devices. The tweaks, which Facebook detailed here and which First Post covered, include better calls-to-action, more pages, better layouts “If you’re a restaurant here in New York City, you […]

 

Facebook’s Harris On The Collision Of Performance And Brand Advertising

In the world of internet advertising, you can pay for results, or you can pay to build your brand profile. But now, those two models are coming together. “The world between performance and brand advertising is starting to collide,” says Facebook global agency development director Patrick Harris, in this video interview with Beet.TV. “Advertisers that were […]