Clypd, a television ad targeting optimization platform vendor, will soon unveil a new multi-screen advertising initiative resulting from its recent investment by European broadcast group RTL.
Chief relationship officer Mark Mitchell tells Beet.TV, in this video interview, the company is working with SpotX, which just rebranded from SpotXchange. RTL invested $144m in SpotXchange in 2014 and $19.4m in Clypd this April.
“One of our sisters in the RTL investment is SpotXchange,” Mitchell says. “We’ve begun to work with them to develop solutions that advertisers and media owners can use to bring together impressions across screens.
“I think they’re going to be pretty interesting – in the next month or so, we’ll have some big announcements for that.”
Clypd aims to help television advertisers better target viewers by bringing new audience data to bear. It helps buyers harness sources like Nielsen’s existing Catalina and NBI data, Rentrak data and TRA TiVo data to go beyond standard Nielsen audience measurement practices, Mitchell says.