Acxiom’s Namruti On The Challenge Of Data Silos

Have you looked at the marketing technology Lumascape lately? The number of platforms available to marketers these days is empowering – and daunting. “Multiple technology platforms create multiple sources of data – lots and lots of different silos,” says Acxiom European strategy director Thaer Namruti in this video interview with Beet.TV. “With that comes the challenge of, […]

 
 

CPG Brands Marrying Real-Time Data with Creative, SMG’s Namruti

COLOGNE — Fast-moving consumer packaged goods companies are among the brands that are making the most of using real-time data to inform creative messaging, says Thaer Namruti, SVP Data and Analytics in Europe at Starcom MediaVest Group in an interview with Ashley J. Swartz for Beet.TV at DMEXCO. “The role of technology is to act as an […]