CANNES – The growth of the scope of Cannes Lions, from a handful of categories – print; 30- and 60-second spots – to what it has become today, is, in the words of Icaro Doria, chief creative officer for DDB NY, “crazy.”
“Today I come here, and it’s so inspiring because you literally can do anything,” says Doria, who has been coming to the festival for 12 years.
“Possibilities now are incredible because you can really live what’s going on in film through your life at home,” Doria said while speaking about a friend’s mobile application that allows users to purchase items in movies and TV shows, while the user is watching them in real time. “That’s a fantastic thing to be able to play with.”
We interviewed Doria at the Cannes Lions Festival as part of a series on video advertising presented by AT&T AdWorks. Please visit this page for more videos from the series.