CANNES – “I think what clients are looking for from agencies now is a partner that helps them navigate,” says Lyle Tick, chief growth officer for J. Walter Thompson. “And that’s a lot of what we’ve been doing at J. Walter is restructuring ourselves in order to deliver those types of solutions to our clients and that kind of leadership.”
Earlier this year, as part of these efforts, J. Walter Thompson Company introduced Mirum, a global technology and innovation company, as a “complement to J. Walter Thompson Worldwide.”
“What Mirum is bringing to the table is a deeper technology expertise, in terms of platforms and helping clients navigate what technology means for their business.”
We interviewed Tick at the Cannes Lions Festival as part of a series on video advertising presented by AT&T AdWorks. Please visit this page for more videos from the series.