CANNES –  Hulu, the giant video portal supported by three of the four U.S. television networks, has become the biggest ad-supported, IP-delivered platform in the living room, says Mike Hopkins, CEO in this interview with Beet.TV

Regarding advertising, he says that Hulu has found the right mix of targeting ads and managing the ad load level.  He also spoke about the rise original and licensed programming including the recently added Seinfeld library.

Peter Naylor, SVP of Sales, writing in Media Village, says that a majority of streams (58%) from Hulu are now consumed in the living room via connected devices.

Showtime on Hulu

Today, Hulu announced that Showtime will now be on the platform for an additional subscription fee.

This video is part of series on the impact of video advertising, presented by true[X].  For more videos from the series, please visit this page.