Less than 10 percent of e-commerce and advertising is powered digitally —  but that will inevitably change. And the looming transformation will provides a twenty to thirty-year “tailwind” for the entire adtech and media industry which will mean vast opportunities for young people entering the industry, says Tim Armstrong, CEO and Chairman of AOL Inc in this video.

Also in this segment about careers, Wenda Harris Millard, COO of powerhouse media consultancy MediaLink, shares her enthusiasm for the business which she sees at the crossroads of Madison Avenue, Wall Street, Hollywood and Silicon Valley.   She talks about entrepreneurial opportunities inside both large and small companies and touts the unique acceptance of failure in the business.

And finally in this segment is Shelly Lazarus, Chairman Emeritus of Ogilvy & Mather, talks about the unique personalities and excitement of the advertising industry.

These three executives are featured in the Media Revolutionaries,  a 50-part series with leaders in the adtech, media and advertising industries.  These are excerpts from the series. The interviews were conducted by David J. Moore, Chairman of Xaxis and President of WPP Digital.  The series is sponsored by Xaxis and Microsoft.