LAS VEGAS — Online video delivery is an evolution and, just as humans evolved from apes, so, too, is the next generation of video streaming evolving from primates – Digital Primates, to be exact.

The Chicago-based consultancy was amongst the firms to have developed dash.js, a Javascript library that helps web publishers embed video players for the emerging MPEG-DASH standard.

That might not sound particularly exciting, but consider that, just a few short years ago, web-based video delivery relied on plugins like RealVideo or Flash. Now MPEG-DASH and HLS are amongst the video codecs that deliver video over standard HTTP web connections, no special tools required.

“We’ve been building applications for many different clients around the world and we’re finding people are really interested in standardization,” Digital Primates founding partner Jeff Tapper tells Beet.TV in this video interview. The company has recently been presenting on how to build HTML5-based web video players.

We interviewed Tapper at the NAB Show. Beet.TV’s coverage of the show was sponsored by Akamai.  Please find more coverage from Las Vegas here.