Fox’s Levine Traces OpenAP Origins, Hints At Digital To Come

The OpenAP linear television audience-targeting consortium of Fox, Turner and Viacom will spend the next several months reaching out to other national TV sellers, educating the buy side and working toward a rollout in the fall. While the second phase of OpenAP is a work in progress, it will involve digital media as well. The […]

 

Ooyala Links with Microsoft for Artificial Intelligence Video Insights

LAS VEGAS — While there’s lots of people populating video content, it takes too many others to screen and label it. That’s where artificial intelligence can provide a big assist. While “it’s early days” in such use of AI, “it’s an exciting solution to bring to market,” says Scott Braley, GM, Advertising Platforms, Ooyala, which […]

 

Digital Publishers Focus On Monetization, ‘Converged Advertising’: Adobe’s Helfand

From its vantage point in the digital cloud, Adobe has a unique view of video publishers around the globe. Lately it’s been seeing a shift in emphasis from cross-screen reach to monetization. Concurrently, U.S. video viewing has bifurcated along two lines: mobile devices during the day and living room big screens at night, with many […]

 

Engagement, Reach Key To Broadcasters’ Digital Survival: Accenture Study

LAS VEGAS – How can traditional television broadcasters survive in a world of digital disrupters like Amazon, Apple and Google? By using data to drive user engagement, in the process adopting more of a direct-to-consumer than business-to-business model. This is easier said than done in a world marked by the proliferation of skinny programming bundles […]

 

WideOrbit’s Ferreira: DoubleClick Integration Is Nexus Of Online And Local TV Buying

LAS VEGAS — It’s not Google TV’s second coming, but the tech giant’s new integration with WideOrbit will make it easier for marketers to buy inventory from more than 600 local television stations. The deal means Google joins 14 other demand-side platforms to essentially “connect $7 billion of programmatic digital video spend back into linear […]

 

Ooyala Partners With Facebook Live, Sees More Video Disruption

LAS VEGAS – When it comes to pay television and “TV Everywhere,” the only constant is disruption, one of the latest examples being Facebook Live, which enables anyone to broadcast live video on the social media platform. As an official Media Solutions Partner for Facebook Live, Silicon Valley-based Ooyala has a ground-level view of the […]

 

Broadcasters’ Web Strategy Just Got Real: Lakana’s Hyun

LAS VEGAS — No longer is it enough for broadcasters to regard online channels as the shop-window for core analog platforms – now digital is part and parcel of their core business, says one man who powers web output for hundreds of TV stations. “A lot of the broadcasters used to have websites as a […]

 

Digital Primates Build DASH Web Video Player

LAS VEGAS — Online video delivery is an evolution and, just as humans evolved from apes, so, too, is the next generation of video streaming evolving from primates – Digital Primates, to be exact. The Chicago-based consultancy was amongst the firms to have developed dash.js, a Javascript library that helps web publishers embed video players […]

 

Consumers Have Started The Journey To 4K: Akamai’s Fay

LAS VEGAS — Most parts of the industry seem to think it will be a while before 4K, super-high-definition content is being streamed en masse. But network company Akamai says it can see consumer bandwidth increase positively toward that time. “We’ve started seeing growth not only in traffic on the network but growth in individual bitrates,” Akamai product management […]

 

Adobe Tempts Pros With Cloud And ‘Voodoo’: Roberts

Some of the new graphics software technologies coming out of Adobe sound like they will add to the palette of creative professionals in the video and imaging sector. Speaking with Beet.TV in this video interview, Adobe product management senior director Bill Roberts says the recently-announced “Project Candy” allows users to capture a color set using their smartphone camera […]

 

TouchCast Goes Multi-Camera With New Features

The interactive video start-up co-founded by former TechCrunch editor Erick Schonfeld is getting closer to premium broadcast customers by introducing a multi-camera capability. TouchCast is a tablet video editing application that lets producers add interactive elements like photos, text, articles and web pages inside playing videos. Revealing new features, TouchCast product manager Charley Miller tells Beet.TV it now supports […]

 

Saffron Goes Live To Reduce Complexity: Bierstein

Broadcast online video technology supplier Saffron Digital is hoping to make life easier for content distributors, as it launches a solution to shift live linear TV. The outfit has added live capability to its MainStage platform, following a partnership with Nowtilus. Company sales and marketing SVP Malachi Bierstein says the idea is to reduce complexity in […]

 

BBC Will Push Device Makers To MPEG-DASH: Unified Streaming CEO

LAS VEGAS — Can one broadcaster move the entire consumer electronics manufacturing industry? Perhaps when that broadcaster is as powerful as the BBC is in the UK. The corporation’s support for MPEG-DASH, an emerging media streaming standard that supports adaptive bitrate streaming over standard HTTP web servers, could move the industry toward the format, says Unified […]

 

MPEG-DASH Moving Toward Deployment: Wowza’s Knowlton

LAS VEGAS — MPEG-DASH, the digital video standard that uses adaptive bitrate streaming to offer higher-quality video and audio with encryption and cross-platform capability, is increasingly being looked to by video content owners searching for an alternative, says a video server vendor. “DASH is getting more and more attention out in the real world,” Wowza streaming industry evangelist […]

 

DASH And HLS Go Hand-In-Hand, For Now: Verimatrix’s Christian

LAS VEGAS — Take two bottles in to the shower? Today, two online video standards are in the frame for adoption – but, in time, one may be victorious. The MPEG-DASH standard, which can use adaptive-bitrate streaming to scale quality regardless of connection speed over standard HTTP servers, is gaining supporters. But Apple’s HLS format remains […]

 

Immersive Audio Will Light Up MPEG-DASH: DTS’ Skaaden

LAS VEGAS — The MPEG-DASH video standard is bringing higher-quality video and audio to digital media by using adaptive bitrate streaming. But the improvements will keep coming on top of that platform, says one of the leading digital audio outfits. “It’s the right format for industry partners to come together to create a platform that’s […]

 

Microsoft Dashes To MPEG-DASH Support: Sodagar

LAS VEGAS — DASH by name, dash by nature? The draft international standard for MPEG-DASH, the video standard bringing higher-quality video and audio to digital media by using adaptive bitrate streaming, was first specced out in 2011. Now it is fast being adopted by big-name video server vendors. “We have been involved in DASH from the very […]

 

Silverlight’s Chrome Exit Will Spur MPEG-DASH: Bitmovin’s Lederer

LAS VEGAS — Google’s recent decision to end Chrome browser support for Netscape Plugin Application Programming Interface and, with it, for Microsoft’s Silverlight video format, will spur adoption of fast-growing rival format MPEG-DASH, says one online video boss. “We will see a lot of deployments now with Silverlight dropping out of Chrome. The signs are really good,” according to […]

 

Adobe Turns Sony’s Crackle In To A Rolling Channel: Balchandani

LAS VEGAS — Sony’s Crackle online video-on-demand service is adding rolling, back-to-back video playback for what it’s calling “Always On” consumption. In this video interview with Beet.TV, Adobe Primetime director Lalit Balchandani says Adobe Primetime will be used to power playback, ad insertion and digital rights management: “It is coming out on Roku first and other platforms later.” In […]

 

Videoplaza’s Big Expansion via Telstra’s Ooyala, Tavakoli Explains

LAS VEGAS — Six months after it was acquired by Ooyala, video ad tech provider says it has been surprised to adjust to a very different future quicker than expected. Amongst the biggest changes – not just being acquired, but also being owned by a corporate, following Australian telco Telstra’s earlier acquisition of Ooyala last summer. […]

 
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