Ad group Publicis’ VivaKi digital division may be moving its programmatic experts out around the group, but that doesn’t mean VivaKi is dead.

“VivaKi still lives on,” says SMG programmatic SVP Mac Delaney in this video interview. “It operates the SkyScraper platform, the database for all of the group’s campaign reporting. You still have VivaKi employees dedicated to the AOD operating system. AOD is just one component of VivaKi.”

As reported earlier this year, VivaKi unit is rethinking the way it delivers programmatic services, moving from a centralized offering to threading the new discipline throughout sibling agency departments.

“They’re spending several days per week embedded within those teams,” Delaney says. “We’re bringing them further up the chain in strategy and planning.”

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